If your business isn’t making the money you would like it to make, maybe it’s time for a fresh marketing blitz, and Facebook is a great venue for that. Using Facebook to market your company can get you on the right track. This article will show you the ropes.One method for generating interest in your business is by having a giveaway. Offer free products or discounts to subscribers when they join. Announce winners on your page and repeat as necessary.Facilitate regular interaction with your followers so you understand their needs and interests. Be aware of whatever people post on your page. Other businesses that are successful have gained great marketing ideas from their audience. Your fans are your customers, so always listen to them.Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.Consider holding online contests as a means of your Facebook marketing plan. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure that you come through in awarding your prize, or no one will trust you again.In order to make the most of your marketing efforts, build a fan base that is solid. You don’t need to spend much money until you’ve gleaned 5K fans or so. This will allow you to market to a larger audience so that your expenses do not go to waste.Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.Offer something exclusive if someone “Likes” your page. If someone likes your page it will get you a ton of exposure. It is appealing to users to get a free gift when they give a page a like. You can make it a contest or you can make the gift for all. If they know they can get something they want, they will like it without hesitation.Try your hand at Facebook ads. Regular posting, while valuable and beneficial, only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. They don’t cost a lot of money and they can make quite the difference.Have different links that your visitors can sign up to on your Facebook. This will keep the interest of your audience for a longer period of time. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.Consider creating a Facebook group rather than just a page. This can encourage subscribers to make a community online and communicate regularly. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.One way to help convert visitors into followers is by hiding some content from visitors. If any of your content is hidden, people will follow you in order to view it. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.Answer questions and comments quickly. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you have a page on your site that holds the information they need, share the link with them.Do not talk about things that you cannot connect with your brand. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Keep the business and personal pages separate so you can focus on your business better.Custom tabs need to be used when creating a Facebook marketing page. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have a contest going, a tab for that can be included.Facebook marketing can seem like a daunting task and getting started may not seem easy at first. It can be helpful to put a Facebook link on your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Anyone who “Likes” your page will get updates on your company easily and quickly.Build a solid fan base on Facebook to succeed with your marketing. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Large numbers of fans will cause the rate of conversation to skyrocket.Become an authority in your field. Facebook can do wonders to help build up your leadership within a niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. That is going to expose your brand to new and potential customers, which can only make you more popular.When you need to shift the direction of your business, marketing strategies can play a pivotal role. Use Facebook as a part of your marketing campaign and watch things turn around quickly. You will have the upper hand if you use the tips from the article above.Keep your followers updated regularly on Facebook. This does not mean posting 5 times a day, but it does mean regular updates. Keep your content quality driven at all times.