You always need to know what is trending in your industry so that you can tailor your marketing strategies to suit. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. Read through the following article and you should be able to build a marketing plan that works well.
Hold Facebook contests. Offer users prizes and discounts in exchange for encouraging people to like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
While you want your personality to show, you must keep things professional when making Facebook posts. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you stay professional, people will always view you that way.
Facebook can help you share different products with potential clients. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Don’t neglect this powerful marketing tool. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can drive a ton of traffic to your sites.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link a summary of your blog onto Facebook if you have one. Also, use your Twitter page to link up to Facebook.
Try making a group as an alternative to creating a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Consider Facebook as a good way to share your content. This can be a formal tool to get your business on the map. Don’t neglect this powerful marketing tool. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic to your sites.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
A page is great, but a group might be a better idea. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Think through your updates before you post them. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Keep your updates helpful, educational, or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Facebook Offers lets you provide freebies or host contests easily. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Give someone something valuable if they “like” your page. Having a lot of likes brings attention to your page. Try offering something exclusive and free to people for “liking” your page. It could be a sweepstakes or something that every person gets. The more benefit they receive, the quicker they will click that button.
Make sure that you stay active answering the questions on your Facebook page. Thank people that answer questions for you or provide other valuable information. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Always answer comments and posts that show up on your Wall. Doing so helps you develop a good reputation. You should consider a Facebook post like an email or a telephone call.
Target advertisements directly to your customers by using the “custom audiences” tool. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Facebook is one of many social media sites out there. This network has lots of fans, but certain age categories and other demographics like others better. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Consider what Facebook can bring your company before you write it off as an option. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Keep these tips in mind moving forward.
Do not turn off comments; your fans need to tell you how they feel. This is not the best way to moderate content, and will only drive away fans.