Are you interested in increasing your business’s reach? Were you aware that Facebook could help make that happen? There are tons of folks registered to use Facebook, and if you act wisely, many can become your fans.
It is important that your posts are always professional. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always actually send the prize or you’ll ruin your reputation.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be done by using colors and photographic elements. An appealing page is much more enticing than an ordinary page for Facebook users.
Always post a link to any new content on your site to your Facebook wall. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Do not ignore any questions or comments that are asked of you on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can do so by giving your page an attractive and eye-catching design. This will attract the most amount of customers.
You must build a healthy Facebook fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Your Facebook page needs to be monitored for spam at all times. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Carefully chose your updates. People don’t want to be flooded with sales jargon or spam. Educate your customers with enlightening posts. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Those customers are random, so they do not have any reason to read your daily posts. Use targeted ads on Facebook instead.
Facebook is a great way to share your content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Answer the different questions that your followers post on Facebook. It is important that you acknowledge that a person who takes time to interact with your business is important to you. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
You may wish to create a Facebook group rather than a Facebook page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can utilize a group and a page in tandem to keep users interested and interacting.
Be sure your postings are valuable and relevant. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. You don’t want to “sell” your customers too often because this will irritate them.
Never ignore a message that someone sends you. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. If you have a page on your site that holds the information they need, share the link with them.
Have different links that your visitors can sign up to on your Facebook. You can provide incentives for people to do so, which will make communication easier going forward. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Hold a giveaway promotion to get more followers. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Encourage your fans to post content on your page. Not allowing your customers to post causes them to think that you don’t care about their opinions.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. No one will bother following your daily posts if they don’t buy from you frequently. Instead, turn to Facebook targeted ads to reach new customers.
One way to get the likes count on your page up is to occasionally throw contests. A discount on your products or a valuable item is a good prize to offer to the winner. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Respond to everything that is posted on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Make sure your Facebook’s page design is similar to your website’s. For instance, if your site contains a lot of blue, be sure your Facebook page also does. That will help folks remember your brand. On the other hand, having two totally different pages can make customers confused.
Consider creating a Facebook group for you company. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can alert the masses to a special deal you are running or a new product you have coming out. You can quickly get to know some of your customers.
Take part in the conversations on your Facebook page. Strike up a chat with your followers. Ask a question or create a poll; this will get people talking. Once they begin talking, join in and let them know your thoughts. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Pay attention to the “personality” of your brand and build this with your marketing materials. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Have a little bit of personality while remaining as professional as possible when you can.
Get your followers to share your brand’s content with friends. Offer a discount to everyone who shares an update with someone else. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.
Always understand what your Facebook page is for. Never be a Facebook user for no reason. Do you use your page to stay in touch with customers? Or do you have one so your customers are able to contact you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Share as many events as you can on Facebook. Share information about trade shows with your Facebook fans. Facebook can help remind everyone of the events for you.
Respond to any negative feedback you receive. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. When handled properly, folks are sure to admire the page and return often.
You should now be aware of how powerful the use of Facebook marketing can be. So many people use this site and you need to reach them all. Apply the advice in this piece and expand your business while socializing with customers at the same time. Facebook marketing truly has no ceiling in relation to success.
If you have an online store, make use of the check-in function available on Facebook. Your customers will be able to “check in” at your location and thereby update their status on Facebook. You can reach your subscribers’ friends because they will notice where they checked in.