A strong Facebook presence is a great tool for connecting with customers and promoting your brand. How do you achieve this? By learning all you can. Read this handy article for useful information when creating your Facebook marketing campaign.
Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Put the list of winners on your wall, and keep doing this every time you have a contest.
The best way to engage your followers is to reply to what they write on your wall or about your company. Therefore, you will need to pay attention to all postings received. Make sure to respond to both positive and negative feedback.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by using colors and photographic elements. Pages with images are more attractive to your Facebook fans than just plain text.
Use a contest to build talk about your brand. You can encourage buyers to join when you offer some free products to your regular subscribers. Just announce a winner and repeat the promotion as necessary.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and then turn change the status to “Promoted Post”. If your offer is really good, you can consider opening it up to non-fans.
Make sure any content you publish is linked through your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Answer questions and comments quickly. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.
Create custom tabs on your business Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For example, if a contest is going on you can have a tab there to get more information about it.
Custom tabs can help you make your Facebook marketing strategies more efficient. This organizes your information and keeps your site professional. For example, a contest can have its own tab so that it stands out.
Why not buy an advertising space on Facebook? You are able to customize your ad so that only one gender or a certain age group can see it. You may also use a given budget and do a lot or a little as you can manage. Also, there is not any long-running commitment involved. You can quit posting your ad at any time.
Post on other people’s Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it is the good kind. You always want to keep your posting professional and a reflection of your business. Spamming is something you should never do.
Be judicious about your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your updates should be educational, helpful or entertaining. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
When you choose to update your page, be careful about it. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Updates must be engaging and helpful. Providing your audience with good updates can help with your success.
Offer something exclusive if someone “Likes” your page. These “likes” can bring new attention to the Facebook page. Think about offering something people are going to be interested in. It is something that you can give to everyone or offer a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Your want to post content with value. Basically, your readers should gain something out of every single one of your Facebook posts. Refrain from promoting your brand too much, as this can get frustrating.
Do not talk about things that you cannot connect with your brand. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Use your personal account if you want to share updates about personal projects.
Give your followers something to sign up for. If you give them a free product or coupon for liking your page, they will be more interested. Use contests or freebies to entice them to give you their contact information.
Don’t turn off functions that allow people to comment on the page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Either create or join a group that suits your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can let your group know about special discounts, as well as other information that is useful to them. This is also a good place to learn more about your customers.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. The reward can be a valuable free sample to a random participant. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
With all of the information you’ve learned, you are now ready to move forward with Facebook marketing. Remember to adapt your strategies in function of the niche you want to target for better results. Use what you learned here and your campaign will have a higher chance of success.
Use your updates sparingly on Facebook. This features allows you to message your followers. Use it only for news and events that are important, such as emergencies. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.