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Beginner’s Guide to Cookieless Affiliate Marketing [FAQ]

Cookieless is a keyword that has actually been thrown around quite a bit just recently.

Seasoned digital online marketers have actually known for a while that cookies, the bits of code that can track users throughout websites, are heading out of design.

Whether you’re impacted by the phaseouts or not, depends on what kind of affiliate online marketer you are.

For beginners and those in doubt, we’ll be discussing the general market circumstance.

If you want to comprehend what’s occurring with cookies and why cookieless marketing is the way to go, read on and get answers to the most burning questions!

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What are Cookies in Affiliate Marketing?

Cookies are pieces of info that are utilized to recognize a single user across numerous websites.

Their purpose is to store details (through the user’s internet browser) for numerous functions.

Amongst the most prominent cookie use-cases is remembering user preferences, login information, and browsing practices.

Cookies are neither excellent nor bad. They are used to make our web browsing experience more comfy. At the exact same time, they’re heavily utilized in advertising.

First-party cookies, for example, are vital for the proper functioning of websites. Without them, going shopping carts and favorites wouldn’t work. These cookies are not pertinent to affiliates and they’re not taking the heat in the continuous privacy revolution.

In affiliate marketing, third-party cookies can be utilized to track conversions and target advertisements.

Each website you check out includes advertisements. Each website you go to also welcomes you with a message asking if you consent to cookies.

If you concur, your experience might be smoother and you might get fascinating and pertinent ideas along with customized promotions.

At the exact same time, consenting means permitting the platform to conserve details about your every move.

By consenting to third-party cookies, you accept have that information shared between platforms. In other words, that’s how an advertisement from one store follows you throughout many other entirely unassociated sites.

As soon as you click such an advertisement and then make a purchase sometime later, the advertiser who positioned a cookie in your browser (be it Google Chrome, Apple’s Safari, or Microsoft’s Edge) will have the ability to associate that conversion to when, where, and who.

If it wasn’t for the information saved in the cookie, tracking the conversion would be difficult.

The chain would be broken and while the deal owner would understand that a brand-new purchase has been made, they wouldn’t be able to associate it to a specific marketer so paying out a commission would be difficult.

What’s Happening with Third-Party Cookies?

To understand why third-party cookies are being pressed out of the internet area, it’s essential to have a look at their history.

Cookies had actually been produced in the 90s and since then spread throughout the internet.

They were the ideal ways of tracking site visitors, their interests, clicks, and abandoned shopping carts.

While offering marketers with unequaled convenience, the constant presence of extremely tailored ads made people seem like their personal privacy was gotten into.

In 2010, The Wall Street Journal had the ability to identify that an average website installs 64 tracking cookies on a user’s device during a single surfing session.

What’s more, most of cookies belonged to advertisement tech giants, and the data was gathered with the sole purpose of developing huge databases of user profiles for showing advertisements.

According to WSJ, “a few of the tracking submits identified […] were so comprehensive that they bordered on being anonymous in name just. They allowed data-gathering business to construct personal profiles that could include age, gender, race, postal code, income, marital status and health concerns, along with current purchases and favorite TV shows and films.”

While there was absolutely nothing unlawful in collecting information that doesn’t recognize people by name, the widespread gathering, sharing, and selling had such an unfavorable effect on the convenience of consumers, there was a clear need for more privacy.

To attract the general public, browsers, starting with Apple’s Safari in 2015, started to gradually limit cookie tracking in favor of customer experience and higher personal privacy requirements.

Other browsers followed in Apple’s footsteps and as of 2022, cookies are blocked or limited in all major web browsers apart from Chrome.

Google Chrome, earning almost 150 billion dollars from advertisement earnings each year, was the slowest to introduce any changes. With a shocking 92% around the world desktop market share, it’s the most popular online search engine.

Furthermore, Google Ads are among the most competitive locations of affiliate marketing.

Although Google’s hesitation to go cookieless can be described by the value of cookie-based targeting to affiliates and marketers, the introduction of information defense acts made it progressively challenging to collect data. The shift towards cookieless targeting and tracking was inescapable.

Despite delays and changing plans, Google guaranteed to change third-party cookies by 2023.

Who Will be Affected by Third-Party Cookie Phaseouts?

Those who count on third-party cookies to track conversions will certainly be impacted.

This is a popular and simple approach that’s been commonly adopted by the industry.

Nevertheless, affiliate networks that still utilize it, are at an increased threat of losing data when experiencing end-users who select to block third-party cookies.

While most marketing formats allow for various tracking methods, e-commerce, native, and social networks advertisements are typically tracked that way because of the easy and relatively dependable setup.

Because Google revealed that third-party cookies will be abandoned in the future, numerous affiliate networks and deal companies switched to server-to-server or custom tracking solutions.

If you’re not familiar with the notion of ‘conversion tracking pixel’, you might currently be utilizing an upgraded approach and third-party cookies should not concern you.

Can First-Party Cookies Provide a Replacement?

First-party cookies are often cited as the best base for a marketing technique going forward.

Clients of each product, app, or service, can select whether to opt-in for an experience-enhancing use of first-party cookies or not.

Regrettably, affiliate online marketers who depend on PPC advertising don’t have the exact same information collection chances as app owners and large e-commerce stores.

If you’re a PPC/PPV lover, this may not be the finest service for you.

Why Should You Care About Cookieless Ad Formats?

Whether you’re only starting your journey with affiliate marketing or you’re already on your method to attempt new ad formats, cookieless marketing is back in fashion. Using ad formats and tracking approaches that focus on cookies is merely ending up being too dangerous.

Comprehending Cookieless Tracking

You can no longer be sure that a tracking pixel will ensure effective conversion attribution.

What’s more, customization and targeting will no longer be almost as precise.

That’s why, if you want to continue serving relevant ads without missteps and unpredictable barriers, the switch to cookieless advertisement formats should be among your marketing techniques for 2022.

Finest Cookieless Advertisement Formats for Affiliate Marketing

Advertisement formats that function without making use of third-party cookies are frequently called zero-click or redirectless advertisements.

They are quickly tracked utilizing postbacks between the affiliate network, traffic source, and an affiliate tracker.

If you ‘d like to future-proof your affiliate marketing service, Zeropark has the following cookieless options to use.

Pop Traffic

Pop advertisements are the staple of affiliate marketing.

They are treated as the most universal advertisement format.

They are perfect for novices since a well-matched deal and geo combination makes them the least expensive ad format offered.

What’s more, they supply a strong source of income for more experienced marketers thanks to their stability and scalability.

When it concerns targeting, pop ads do not gather behavioral information so targeting is restricted to keywords, place, and kind of gadget.

Advertisement Of course, there is an included benefit of using a specific advertisement network for a longer amount of time.

You are familiar with the traffic and you can see how it matches your offers. Whitelists produced on your own are the best way to make sure that you’re targeting the ideal group of people. Novices can reach out to the assistance group to receive a personalized whitelist with traffic that

beginners guide to cookieless affiliate marketing faq

beginners guide to cookieless affiliate marketing faq

‘s been traditionally understood to carry out for a given vertical. Push Traffic Push traffic is another advertisement format that does not require first-party cookies nor third-party cookies to perform. Users getting push notifications needed to formerly intentionally sign up for these alerts (typically with hopes of capturing bargains and promotions).

By choosing for push traffic, you’re sharing your offers with a large variety of customers, all interested in staying up to date with the latest best deals.

In affiliate marketing, push traffic has actually been on the increase considering that its development in 2009, and even while the affiliate marketing market was experiencing a duration of slower development, push notifications were as strong as ever.

Postback is the most common method of tracking push ad profits.

That makes push notifications a cookieless advertisement format that is native to the sort of experience it provides, especially to mobile users.

push ads

push ads

Domain Redirect Domain redirect ads are yet another cookieless advertisement format that will not be affected by the changes happening around online personal privacy.

Domain redirects are costlier than push and pop traffic, nevertheless, that’s still inexpensive compared to e.g. Google’s search advertisements. The quality to rates ratio is adequate and the directness of this advertisement format makes them an exceptional choice in 2022.

What’s more, Zeropark offers keyword targeting for domain redirect ads. With this option, marketers do not require to worry about less accurate targeting that includes cookie-less advertisement formats.

domain redirect

domain redirect

Can Contextual Targeting Replace Third-Party Cookies? If you’re one of the marketers who will be impacted by the third-party cookie phaseouts, there are many options readily available to reduce the effects.

If you’re insistent on staying with ad formats that predominantly counted on cookies for tracking and targeting, you will require to keep your finger on the pulse.

Google is currently planning to replace cookies with Topics API.

This is a system that will gather weekly information about users’ searching habits in order to categorize their interests. This audience targeting method will ensure that you have adequate user data to target customers interested in your item without collecting any individual data.

If your issue is with cookie tracking, the more secure choice would be to make use of Postback URLs.

This is not an issue when choosing offers from developed networks, and merchants, nevertheless, smaller companies might not use a proper tracking management system.

If you’re trying to find new services or considering exploring alternative targeting techniques, contextual targeting is a great option to cookies.

Be it search advertisements matching ads with inquiries browsed by the users, or keyword targeting showing your ads on a site with thematically related posts, user experience has been proved to increase when the ad fits the content of the website.


Any diligent affiliate marketer requires to be familiar with the developments with cookies in the world of online marketing. Even advertisers and affiliates who formerly utilized cookieless options need to concentrate on guaranteeing that no information gets lost due to stricter privacy policies.The future of your projects depends on how you track your conversions and what targeting you depend on. Either way, going cookieless doesn’t imply completion of your affiliate marketing business.Advertisers who stay with attempted and checked options like cookieless ad
formats, may not even observe the modifications around them.If you ‘d like to find out more about domain, pop and push traffic, head over to the Zeropark site and select traffic that transforms. Advertisement Tags: Getting Started Affiliate Marketing

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