One of the best social media sites out there is Facebook. Tons of people use this site on a daily basis an many sign up daily as well. Business owners must learn about Facebook in order to make it work for your business. Keep reading to find out more.Hold Facebook contests. Give discounts or prizes to people who share or actively market your page. Follow through and actually award a prize or you will appear dishonest.Always be professional when you post on any social media. You can be a bit relaxed but make sure you are still professional. You will develop a better reputation if you stay professional.When using Facebook to market your business, always remember to post in a professional manner. While social media is known for being more relaxed, your business should always come across in a professional way. If you stay professional, people will trust you.Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Share your thoughts, particularly if it is a customer service issue.It is important that your published online content is linked to your Facebook account. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can also link your Facebook page to your Twitter account so your tweets will show up there.When using Facebook, think of it as a strong platform for sharing quality content. It isn’t just informal chit-chat, it can be a large content format. Use it in that way for your brand. Write some actual blog posts and then promote them via other channels through your Facebook page. Traffic volume to Facebook pages tend to be quite high!Do not let SPAM overrun your Facebook page. You can monitor your page by using filters, even if you are not online. Keywords which you or a fellow administrator have chosen will be filtered out automatically.Have you looked into using custom tabs on your Facebook page? These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, when you have a contest going on, make a tab for just content info.Facebook is a great way to share your content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Use it in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will lower your marketing costs and increase the company profits in the long run.Try holding a giveaway. Offer a contest or a giveaway to your current customers. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.The most important first step to Facebook marketing is to build a solid fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.Be sure that you’re making posts that have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. You don’t want to “sell” your customers too often because this will irritate them.Remember the audience you already have. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. A respected audience is a happy audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.Develop discussions on your page to increase exposure. People like to get involved. Give your followers the power to make some simple decisions. Ask them what sort of topics they would like to read about on your blog, for instance.Offer an easy way for your followers to sign-up for contests. You can provide incentives for people to do so, which will make communication easier going forward. Also, you can hold contests where you give away free things.It’s vital that your audience is frequently updated via your Facebook page. You don’t have to post updates all the time, but you should post the regularly. Keep your content quality up, and give your audience information that they really want.Personalize your brand so that it is memorable. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”Realize why you’re using a Facebook page. Don’t simply create a page just for the sake of it. Are you using it to communicate to customers? Or do you use Facebook to let customers get in touch with you? Facebook pages can help you sell more products or they can help you increase communication with your customers; it’s all about bringing in new people.
Don’t turn off the guest commenting function on Facebook. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.Only use images that are professional on your page. These photos show others great shots of your business. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.Realize why you’re using a Facebook page. Don’t have a Facebook page just for the sake of having one. Instead, define what you are you going to communicate with your customers. Is it a means for them to communicate with you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.Don’t use Facebook’s update feature too often. That allows you to send direct messages to everyone that follows you. You should use this feature for important events and news. It’s not intended to spam your fans!If at all possible, consider all of your comments carefully, and craft responses to each one. You will probably get messages in two ways: on your wall and in your inbox. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.Don’t be shy; tell your visitors to show and share your content. You may want to offer a small discount for those who do share. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.Update you profile regularly. New or changing information about your business should prompt a profile update. Your customers need the most up to date information to get in touch with you. Also, you should make alterations to your profile weekly.Write posts in many different ways, but keep consistent in terms of your brand voice. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Find different ways that you can engage your fans in terms of content. Encourage them to submit pictures for a display, or raise questions they can interact with.Don’t use Facebook’s update feature too often. Updating lets you deliver messages to all of your subscribers. You should only use this when it’s most important. This isn’t something that can be used regarding promotional purposes on a continuous basis.Market your brand by Facebook matchmaking. You may be uniquely positioned to connect certain people on Facebook. Make sure to take this into consideration. You are creating an excellent story that these two people can pass on, and the best part is that your company is directly involved. That’s a perfect example of how Facebook can help your business.You need to remember that just because there are a lot of people that like your page does not mean you will win. Try to focus on those users who are more likely to actually become customers or pass your content on to their social circle. You can look at the conversion rate of your page if you want to get a better idea of the success of your campaign.Try hiring another person to manage your Facebook page daily so that you can put your focus on the marketing campaign. It’s not easy to stay on top of daily updates, but it is important for customers to see this content. Because your posts are shareable on Facebook, your customers who share your content are effectively advertising to their friends for you!
Try posting a photograph every time you make a Facebook post. Great images will help you relate well to your followers and enable your message to stick in their minds. Use your employees, products and other subjects to emphasize the message in your updates and make a greater impression on your readers.Take the time to respond to the negative feedback you receive. Show your customers that you care about them and are willing to improve. If you are able to handle negative feedback positively, people are going to respect you and will remain loyal to you.Be on the lookout for those that want your marketing attempts to fail on Facebook. Most people have someone out there that dislikes them, but if you have someone like that on Facebook they can easily post nasty things to your profile. Keep on eye on your page, and get rid of any inflammatory posts as soon as you can.Learn all you can about how Facebook functions. When you know all about Facebook and how to use it, it will be easier to take advantage of it. Visit the help center on Facebook to learn about the things that many users do not even know about. It will allow you to have an advantage over your competition.Keep yourself updated on any new Facebook features. If your subscribers start using new features, you must keep your campaign current. Don’t hesitate to try out new features before your subscribers do.As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. Since reading the above piece, you ought to be ready to reap the benefits of Facebook marketing. You should start marketing on Facebook today.Facebook contests aren’t for increasing fans, they’re for building loyalty. Anyone that you get from doing a contest may not be interested in your brand for very long. They are only interested in the prize. You should approach it as rewarding loyalty instead.