Can Your Business Benefit From Facebook Marketing?
Do you have a Facebook business page? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do have it, make sure you are doing it the right way. Keep reading to learn how to build a strong Facebook marketing plan.
Contests are a good way to market and get new followers on Facebook. Offer prizes or special deals to those who like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Use a contest to build talk about your brand. You can encourage buyers to join when you offer some free products to your regular subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Be sure that anything that you post online has a link to your Facebook page on it. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Link your Twitter and Facebook pages to have your tweets posted on your page.
Look at Facebook as a great way to post content. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat Facebook seriously to improve your profits. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook can drive a ton of traffic to your sites.
Always take the time to answer any questions and address any comments made to you through Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Share links to your business’s site or Facebook page if you have the information they need.
Never neglect your existing base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a stronger Facebook marketing campaign, your audience should feel respected. Doing so creates brand evangelists that will spread the word to others.
You need a good fan base when you are using Facebook as a marketing strategy. You don’t need to spend much money until you’ve gleaned 5K fans or so. This will allow you to market to a larger audience so that your expenses do not go to waste.
Consider buying some Facebook ads. These can be customized for people of a specific gender or age to see them. The number of ads will depend on your budget. Additionally, you don’t have to make a commitment that’s long-term. Your ad can be stopped at any time.
Do not forget about your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Be careful with your Facebook updates. Updates with valuable content will prevent your subscribers from drifting away.. Your updates need to be useful, entertaining or educational. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Either create or join a group that suits your business. Your group can be a place where you and your customers interact with each other. Here, you can inform your customers of any special deals you have going on. You can quickly get to know some of your customers.
One way to entice people to follow you is to only show content to those who are following you. If any of your content is hidden, people will follow you in order to view it. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Don’t think that you should update your page if what you have to say has nothing to do with your content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Personal projects and updates should be shared using your personal account.
If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. No matter how long you’ve been on Facebook, you can always improve. The above advice will be a great help.
Ask followers for insights on how to improve your business. People enjoy feeling like they are up-to-date and important. Involving your community in basic decisions is a great way to get the job done. For example, if you post in blogs, find out what kind of posts they prefer to read.