[Case Study] 310% ROI on Mobile Subscriptions with Pop Traffic

September 28, 2021 – 4 min read

Intro

RichAds customer from Ukraine made 4930 conversions on pop traffic per month and achieved 310% ROI.

What was the technique, and what to take note of for getting such a profitable result?

Read in this case study Traffic source

: RichAds

Ad type: Pops

Period: August 2021

Vertical: Mobile memberships

Offer: Private

Payout: $0.16– 2$

Costs: $332.42

Profits: $1364.68

Profit: $1032.26

ROI: 310%

Campaign setup

Their customer’s group has already been dealing with pop traffic for 7 years and normally runs push and pop traffic.

In what concerns tests, they are always operated on pop traffic due to big volumes and low prices.

It’s constantly clear whether the offer works or not.

The team from Ukraine has actually already worked with a comparable offer on RichAds traffic. This time Mexico was picked as the main GEO.

For the very first tests, it was important to make certain that the landing pages transformed quickly and the offer was promising and working.

Nation: Mexico

Devices: Mobile

CPM: $3.5

Creatives: 2-3 pre-landing pages per offer

Targeting alternatives: Wide (other than the carrier)

Carrier: Telcel

Spending plan: Unlimited

After picking the deal on pops for Mexico with the help of an affiliate program, the media purchaser started the screening phase.

The team has a clear method however remember that it may not work with all deals and all campaigns:

• At the start, they make tests without black- and whitelists on all sources. It enables running optimum broad and effective tests.
• They normally set up a little bit greater CPM than recommended. It allows getting all the information for additional optimization. Our manager suggested $2 CPM, but our customer picked a $3.5 rate.
• The client started testing with 2-3 pre-landing pages for one offer. Throughout split screening, most of the traffic was sent out to the very best converting landing → offer combination. And other volumes were shared amongst different combinations.

The media buyer doesn’t divulge landing pages, but here is an example of something comparable.

How to Start with Mobile Subscriptions

A couple of ideas for those who just start dealing with the niche of mobile memberships: Run as lots of tests as possible(pre-landing and landing pages, rotation of

users). Be in touch with supervisors to make changes quickly.

Attempt to get special conditions (higher rates, more caps) and chances to get tailored landing pages.

Even little modifications might change the conversion of the “dead” sources.

Conclusion: test to get more!

Looking for brand-new offers? Browse Mobidea’s Offers Directory

here. Outcomes 10 minutes of tests brought first conversions! Furthermore, tests of similar offers at RichAds showed 100% ROI even without optimization. Later on the ROI figures were fantastic!

Let’s Optimize

The primary step is constantly to disable non-converting sources.

If there are no conversions after spending x2 payout, the source will be blacklisted.

To get more traffic, our client raised CPM from $3.5 to $5.

After getting more data, the team narrowed targeting options (non-converting cities, OS, browsers). In this case, some

Android variations and WebView were disabled. Chrome only was left.

Remember that after narrowing targeting

options, you may not get traffic at all. And the struggle for the bit will be far more pricey. When it comes to the functions, the media buyer used Micro Bidding and Target CPA. Micro Bidding:

• Makes particular quotes for various websites.
• Boosts or decrease quotes for specific sites.

Target CPA: Helps to search for more websites according to the targeting picked.

< img loading ="lazy "width="577"height=" 284"

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=”aligncenter size-full wp-image-25011″src=” https://cdnwp.mobidea.com/academy/wp-content/uploads/2021/09/Frame-4.png “alt srcset= “https://cdnwp.mobidea.com/academy/wp-content/uploads/2021/09/Frame-4.png 577w, https://cdnwp.mobidea.com/academy/wp-content/uploads/2021/09/Frame-4-250×123.png 250w, https://cdnwp.mobidea.com/academy/wp-content/uploads/2021/09/Frame-4-120×59.png 120w “sizes =”(max-width: 577px)100vw, 577px”> Final Results Ad spends for 2 months were $332.42. So, the net earnings is$1032.26(

310 %ROI). There were 2 campaigns for Mexico.

For one month, the media buyer spent $1746.39. And the overall net revenue was $5599.14(320%ROI ). How To Scale on Push Ads Here is another fantastic method from our customer.

Usually, the team uses 6 creatives. Normally, the focus is on the copy/text part, and the image is less important. As soon as the CTR of the innovative starts to reduce, it’s essential to upgrade creatives and follow the outcomes. On push advertisements, it’s sensible to begin with Premium sources. The quality is high, and you will not overpay. Then you can run campaigns with other groups of sources except for Premium. But it’s better to produce brand-new projects for these sources to compare performance more effectively.

As for the targeting choices, start as broad as possible, then narrow. Start working with RichAds pop traffic today to optimize your earnings!

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