Selecting The Best Bidding Model

January 27, 2022 – 3 minutes checked out

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As an affiliate, you’ll frequently have the choice in between using different bidding designs for your campaigns.

To show this, let’s look at an example from RollerAds.

RollerAds is a self-service, high-performance advertising network with several kinds of available ad formats.

As of the publishing date, the network had more than 10K+ direct publishers, 1.2 B+ daily impressions, and 2.5 M everyday clicks.

It also has some great functions, such as a low top up threshold of simply $50 (15% benefit coupon at the end of the post), rock solid traffic quality, and outstanding tracking abilities.

The ad formats you can find at RollersAds consist of Web Push Notifications, OnClick (Popunder), In-Page Push and iOS Calendar Push.

Taking the example of Web Push Notifications, you can pick between 2 various bidding models when developing a project at RollerAds.

These are CPC (Cost Per Click) and SmartCPC.

Keep reading to discover the distinctions between them, and how you can utilize rates designs to manage your bids, volume, and increase your ROI.

Bidding Models

As you might understand, RollerAds is a high-performance marketing network with a number of advertisement formats readily available as described above.

Today we wish to concentrate on the bidding designs which are available for Web Push Notifications in their platform, and how you can gain from them.

CPC (Cost Per Click) is one of the most widely known pricing models.


With it, you are charged a fixed price only for the clicks made on your advertisement and it is among the very best tools to assure you a traffic volume that is stable and the control over your budget plan: with CPC it is extremely easy to manage your volume and your budget plan– if you desire more volume, simply increase the CPC rate; if the campaign is investing too quickly, simply lower your quote. SmartCPC is an advanced model however, similar to CPC, you are still just charged when someone clicks on your advertisement.

However, unlike with CPC, with smartCPC you do not pay a repaired rate for each click.


The appeal of smartCPC is that you simply set a top rate you’re willing to pay, and our algorithm immediately adjusts your real CPC rate for each source( zone)so that

you will constantly be bidding a typical price. This permits you not to pay too much for cheaper sources, however still be able to check out those more pricey zones.

Speaking of the advantages of smartCPC, it’s pretty clear that it is a fantastic tool for testing all your traffic and introducing RON (Run of Network) campaigns where you do not have any blacklists or whitelists and you can utilize it to easily discover top-performing zones and whitelist them to a flat CPC campaign.

Concerning choosing particular zones and bidding a specific price for them, we have a customized bidding option for you! With this alternative, you can set a specific set price for the sources that you desire.

Let’s state you have a flat CPC project with a CPC rate of 0.08 and you see that some specific zone or zones are bringing you the very best results.

You can set a custom-made bid for these precise zones in your campaign and set a much higher cost for them– state, 0.2.

As an outcome, you’ll be bidding 0.08 for all sources other than those for which you’ve set the custom-made quote.

On the other hand, if you see that some zones are converting however the ROI is not good enough for you, you can set a lower customized rate for them.

What’s really awesome is that the custom bid function is offered for both CPC and smartCPC projects.

Please note that when you use custom bids in a smartCPC campaign, clicks coming from picked zones will be charged at a repaired rate that you set.


To summarize, various bidding designs can typically be used for the same ad type.

You can use these to get more control over your bids, switch on smart prices for traffic zones, and set custom-made bid rates and volumes, all of which can assist you attain much better arise from your campaigns.

Prepared to give it a try?!

Create your account with RollerAds today to start generating income!

Bonus for Mobidea readers: Once you create your account, speak to your account supervisor and point out the promo code MobideaRoller15 to get an extra 15% benefit on your first deposit!

Keep in mind: This bonus offer is only available for new advertisers.

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