Facebook is orders of magnitude more popular than the second-most-popular social media site. There are millions of people who are active on this site. This means big marketing opportunity, and as a business, you need to understand how to go about it. Continue to read to find out what you need to do.Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional at all times then people are going to respect you and your business a lot more.Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through on any promises you make.Be sure that all of your online content is linked to and from Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.Market your business and product on Facebook successfully by having a page that stands out from the crowd. Add colors, logos, photos and interesting apps. Facebook users tend to be drawn to these kinds of pages over plain pages.Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. They let you get information together in an easily readable format. When you run a contest, put it on its own tab, for instance.Learn how to build a fan base. Do not invest in promotions until you have a strong base with thousands of followers. This will allow you to market to a larger audience so that your expenses do not go to waste.Choose updates carefully. Subscribers will get bored if your updates contain no value. Updates need to be entertaining, helpful, or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.You need to know when you should post about your products on your page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. But, be sure it is positive attention. Post to other Facebook pages when you have something worthwhile to say. Do not ever do spam posts.Offer something that is unique when someone “Likes” your Facebook page. If someone likes your page it will get you a ton of exposure. Think about offering something that is free and exclusive when they “Like” your page. It is something that you can give to everyone or offer a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.You can offer prizes for Facebook “likes”. Likes are something that can make your Facebook page popular. You can give away coupons for your product or maybe free samples. It could be a sweepstakes or something that every person gets. If the incentive is something that they value, they won’t hesitate to click on that “like” button.Facebook is not always the best social media outlet for marketing. This network is extremely popular, but some age groups or subcultures prefer other sites. Research your target demographic audience to find them in the social media sites they use.Offer an easy way for your followers to sign-up for contests. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Use contests or freebies to entice them to give you their contact information.Invest time and resources in your Facebook marketing campaign. Marketing on Facebook can mean a lot of success. If you give the job to a busy person on your team, it might not get the attention it needs. To get the best results, allocate real resources.Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. It’s very popular but not necessarily good for reaching certain target audiences. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.Allow people to “share” your posts and updates. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. Facebook is all about sharing and interacting with other people. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer a prize to be handed out after your goal is met. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.Create a group page for your business. You can use this page to share useful information, interact with your audience and receive questions from customers. You can inform group members of special discounts and offer them all types of useful information. This can be a great way for you to know your customers.Use contests to build interest. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. After a specific amount of time has elapsed, choose a winner based on certain criteria.You don’t want to be sharing updates that are not actually related to your own content. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Stick to your personal profile for these sorts of discussions.Respond to all of the negative comments that you get on your site. People may get the idea you are only responsive to those who like you if you ignore it. If you take care of them quickly, you will be admired.
You need to invest time and effort into your Facebook marketing campaign. Facebook is a popular site and marketing on it takes time. If you put it on somebody that has too many assignments, you will not get what you need from this social media. To get the best results, allocate real resources.If you have an outlet or store for your company, use Facebook’s check-in function. Give your users the chance to update their status on Facebook by checking in when they visit your store. That tells their friends they trust your brand.You may find some difficulty the first few weeks of using Facebook. You can start by placing Facebook buttons on your website. This helps visitors find your page much easier, and it is a less intrusive method of marketing. Anyone who “Likes” your page will get updates on your company easily and quickly.Stay positive in all posts that you write on your wall. When your posts look like they’re automated advertisements, you’ll lose fans.Always post high quality photos on your Facebook page. They will give viewers a nice picture of your company. Using a good quality camera will provide a positive impression of your brand whenever you post photos.When it comes to Facebook marketing, you must treat it like any other type of marketing – you must know who you’re marketing to. Focusing your marketing efforts on your target audience can really pay off with increased sales.Learn about Facebook’s Update policies. This allows you to send out messages to everyone that follows you. But, it states you can only do so for important events, such as emergencies. It is not for promotions but for actual news that should be brought to your followers’ attention.If others will be posting on your Facebook page, be sure there is consistency. A consistent image is important to the success of your brand. If necessary, prepare all of your weekly updates ahead of time, and make sure your colleagues know where to find them when the time comes to post.Event sharing is a very powerful strategy on Facebook. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. To make things even easier, Facebook will give them an event reminder for you.Some people may try to “sabotage” what you are doing on Facebook. Just a few simple keystrokes from a dissatisfied customer can cast a negative light on your business to all the folks on Facebook. Make sure to protect yourself and your business by removing any negative posts on your page.If you are very busy and don’t have time to manage your account, you should hire someone to help you. To be successful, you need to keep up with posts. Some folks have a hard time posting on their page, even if it is only one time a day. However, you can hire others to do this for you for a cost, which will pay for itself over time.Take advantage of the tabs available to Facebook fan pages and keep your sales messages separate from your other content. Your fans don’t want to feel that ads are being crammed down their throat. Put deals in at opportune areas without forcing customers to buy.Don’t stop your marketing efforts if you don’t see an immediate improvement. Marketing success does not happen overnight. Give it enough time to work; once you build up a follower base you will see sales increase from your Facebook marketing efforts.Remind all of your followers that you really do love them. Write a fun poem about them or send them holiday greetings. You can also give them a reward of some kind by hosting a giveaway. Coupons are something that you can give them as well.Pictures automatically generate interest in your Facebook updates. A picture can speak volumes. Use products, your employees, customers or any other appropriate image to get your point across.Talk to people who know Facebook. Successful Facebook marketing starts by understanding the platform. If you don’t spend the time learning Facebook, you can’t possibly use it to market. Talk with either your children or colleagues to find out more about it. They can get you started on the right track.Set some monthly goals for your Facebook marketing campaign. For instance, set a goal to increase your sales, to connect with a percentage of your customers or for a product launch. If you find yourself falling short of your goals, try to come up with some new ideas for marketing your company.If you want to subscribe to the updates from another Facebook page, make sure it is not a brand against which you are competing. Select pages able to boost the image of your brand. When you share updates from other pages, your brand is associated with them.Make your posts on Facebook focused, short and interesting. You should include pictures that will complement your posts. A post that grabs attention due to a photo is much better than just a bland status update. Be sure to “like” the comments made by your followers.Try to find some updates that are related to current events. If there are new technologies that are available, and you think they will be interesting to your customers, write an article. Post updates in real time about topics that are of interest to your customers or that are related to your products.As stated before, Facebook offers tremendous potential for anyone needing to build a customer base and grow sales volumes. Having read the article above, you should know now a great deal more about Facebook marketing. Don’t waste another minute, start your marketing campaign immediately.Don’t give out too much personal information on your Facebook page. You want to make sure you include important information pertaining to your business but not you personally.