Your own friends and family may be on Facebook. Chances are your parents or even your grandparents are on Facebook as well. With that said, do you know if your customers are using Facebook? If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.Posts about your business should always be professional. While social media usually has a relaxed tone, present your business and yourself professionally. If you stay professional, people will always view you that way.A great way to interact with your subscribers is to respond to their comments on your wall. Therefore, you will need to pay attention to all postings received. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.You must have an attention-getting page so that your page is set apart from the rest. Use many colors and images relating to your product. People on Facebook often like these types of pages instead of plain pages.Try to use Facebook ads. Regular posts only go so far with promotions of services. If you want big results, ads can help you get them. They don’t cost too much, but they are effective.Hold a giveaway to entice customers. Have customers like your Facebook page and give them something for it. You won’t lose much money, and you will be able to communicate more with your customers than before.Make sure to respond to all comments and inquiries sent to your Facebook page. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Share links to your site or FAQs page to help answer common questions.Be careful with your Facebook updates. If you don’t share content that has value, you won’t keep fans very long. Updates must be engaging and helpful. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.Contests are a fun way to build an audience. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It may cost you small amount, but you will have more people to communicate with.If someone “likes” your page, give them something exclusive. The more likes you have, the more attention your page will get. Make it worthwhile to like your page. It could be a sweepstakes prize or something offered to everyone. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Offer something that is unique when someone “Likes” your Facebook page. Your page can get a great deal of attention when your page is liked. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. This is because customers are random so they likely will not follow daily posts. Instead, pay for Facebook ads that target customers for you.Try to add value and relevancy to each of your Facebook posts. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.Make sure your followers can easily share your content on Facebook. If your business page contains excellent information, then your customers will likely want to share it with others. Because Facebook is a social media site, it thrives on interaction. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.Do not share updates that are not directly related to your content. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Your personal account should be used if you have personal things you want to talk with people about.Use a competition or contest occasionally to get a minimum number of likes onto your page. A discount on your products or a valuable item is a good prize to offer to the winner. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.Commit solid resources to your Facebook marketing plan. Marketing on Facebook is no cake walk. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. To get good results, you have to take Facebook marketing seriously.Don’t use Facebook’s update feature too often. This allows you to send out messages to everyone that follows you. But, it states you can only do so for important events, such as emergencies. You should not use this feature to promote your products; only use it to inform them of important happenings.Personalize your brand so that it is memorable. If your posts are boring, they will assume your brand is, too. Adding some personality can be great as long as it always remains professional.If you are on Facebook, you know what customers want from a company’s Facebook page. These tips will keep your customers on edge with new product offerings for your company. The harder you work, the more rewards you’ll see.Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Sometimes, you may not need a page due to a fleeting customer base. Instead, define what you are you going to communicate with your customers. Or perhaps it is so that they may contact you? Using your Facebook page to market is different from using your page to communicate with customers.