Do you want to cream the competition? Are they using Facebook to market? Maybe you should too! Do you wish to out-campaign them once and for all? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Be sure that anything that you post online has a link to your Facebook page on it. For example, link a summary of your blog onto Facebook if you have one. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Interact with your fans regularly so you know what it is they want. Be aware of whatever people post on your page. Many successful businesses have gotten several marketing ideas from the public. Don’t ignore your fans.
Try very hard to make your Facebook page more unique and memorable than others. Add colors, logos, photos and interesting apps. Most users on Facebook are visual.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Don’t let spammers overtake your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Consider Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. If you want big results, ads can help you get them. They are not expensive, and can make a substantial difference.
Be sure and answer all questions that people post on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Facebook is a content sharing medium. Facebook is not only about socializing; it’s a major source of content. Treat it as such. Create great content and share interesting information. Facebook usually drives up a bunch of traffic.
Learn how to build a fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Your current customers need to be your main focus. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. If your fans think you respect them, your marketing will be successful. This engages your consumers with your brand, so you can’t forget who your champions are.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Irregular customer interaction also means they will be quite uninterested in your postings. Try getting into Facebook ads that are targeted instead.
Be sure that your posts offer some value. Your followers must be able to benefit form every single post that you make. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
The goal of using Facebook is to garner more sales. Set monthly sales goals for yourself. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If your business hasn’t improved, you might want to change your strategy up.
Give your audience spots to sign up on the Facebook page. This will allow them to register for contests easily. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Off a sign up option as a part of your Facebook page to get your audience engaged. If you provide an incentive for registering, you are likely to gain more interested followers. Use this to hold sweepstakes or offer coupons.
Ask people in your fan base to comment on your recent product decisions. People like to feel that their opinions are important and valued. If you ask your customers what they want it will help your campaign. For example, if you blog, ask readers to suggest post topics.
It may not be the case that the Facebook medium is your best marketing option. This network is very popular, but some subcultures and age groups prefer other websites. Research and make sure your target audience is using the site as much as you think they are.
Personalize your brand. If your posts are boring and stale, your brand appears so as well. Have a little bit of personality while remaining as professional as possible when you can.
Use the focus of your business as the basis for creating a group. A group creates a community of customers, so they can interact with each other and with you. Inform your subscribers about the new products or discounts you are offering. That can be a good way to get to know all the people who may purchase your products.
Leadership opportunities are something you should be looking for. Facebook is something you can use to your advantage if you want to build leadership within your niche. Try finding opportunities to answer some questions and posting relevant comments to your field. This can expose your brand to a lot of new people, potentially increasing your fan base.
Make sure that all of the content you post on your page is shareable. If your page has valuable content, your audience will want to share that with others. Facebook is all about sharing and interacting with other people. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
Always make sure to allow comments on your Facebook pages. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Realize why you’re using a Facebook page. Never be a Facebook user for no reason. Instead, define what you are you going to communicate with your customers. Or are you using it to have other speak with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
You must consistently feed relationships that you have on Facebook with others. Growing your Facebook relationships take the same time and effort as real world relationships. Keep your content interesting and fresh to keep people engaged. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Be careful about how often you use Facebook Update. This ability allows you to send a message to all of your followers. Use it only for news and events that are important, such as emergencies. It is not for promotions but for actual news that should be brought to your followers’ attention.
Run some competitions from time to time to get a certain amount of “Likes” on your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
If you will not be able to update your Facebook page in real time, try a scheduling tool. Get a reliable tool that can share updates at times when fans are likely to read them. Be sure to test different tools to find the best one for you.
Design your Facebook page to be similar in theme to your website. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. You will help people feel like they know your brand and products. On the other hand, having two totally different pages can make customers confused.
Think about Facebook matchmaking as a way to market your brand. At some point, you may get an opportunity to help a couple meet on Facebook. Do it. You are creating an excellent story that these two people can pass on, and the best part is that your company is directly involved. This is the epitome of a Facebook promotion.
When there is a conversation occurring within your Facebook page, dive on in. This will encourage others to talk on your page. Consider using polls or thoughtful questions to spark discussions among your fans. Take part in the conversation once you get a few reactions. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
If you’re strapped for time, you may want to hire someone who can manage your page. A successful page requires constant attention, and you may not be in a position to provide it. For many marketers, providing daily updates is too much of a challenge. If you don’t have the time, hire someone.
If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. To be successful, you need to keep up with posts. It can be time consuming to even post once a day. Hiring a person to do that will cost money, but it may be worth it.
Your Facebook contacts are a great way to increase sales. Just offering coupons may build your Likes. If you stop at offering new friends the promotions, you will likely lose friends as they lose interest.
Text doesn’t convey tone as well as speech, so pay attention to what you post. If you post Facebook messages that look like they were put there by some type of bot, people will lose any interest they had in being a fan of yours.
If you can, hire someone to manage your Facebook page. Posting daily specials, new products, and statuses can remind customers why they enjoy your business. These posts can also be shared to increase visibility.
As in all forms of business marketing, it is essential to know your target audience well when it comes to Facebook. If you are posting content that is not relevant to the demographic that your products were intended for, how do you expect to increase your number of sales.
Don’t talk about things that don’t relate to your business. If you’re selling homes, it can be a useful and great thing to post regarding the interest rates changing because of the government. An adorable kitty video may not be the best thing to keep your fans engaged.
The competition should now be quaking in their boots. You’ll find it easy to achieve successes that’ll make them jealous. Take this great advice and start using it to reach out to the world.
Facebook contests should not be thought of as a method of attracting more customers. Instead, you should consider them as a way of engaging current ones. You want to engage with potential long-term customers, not just people interested in your contest. They are fixated on winning the contest. Use the prize as a reward for loyalty instead.