Most people these days use Facebook for one thing or another. But, it can also be used to boost business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. Whichever option you use, the tips given here can help you.
Always reply to comments posted on your wall to give followers a sense of connection with you. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply back, particularly if it is a complaint or someone who needs service immediately.
Engage your customers by replying to their posts as much as possible. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.
Host a giveaway to generate attention. Give away a desirable product to get people excited. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Host a giveaway to get some extra attention for your presence on Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Think about making a group rather than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Use the custom tabs on Facebook for greater efficiency. This organizes your information and keeps your site professional. When you run a contest, put it on its own tab, for instance.
Consider buying a few Facebook ads. Regular posts only go so far with promotions of services. To gain even more customers, you should use Facebook ads. They aren’t too costly, and can make a world of difference.
In order to make the most of your marketing efforts, build a fan base that is solid. Having an excess of 5,000 fans is best. Large numbers of fans will cause the rate of conversation to skyrocket.
Depending on your needs, a Facebook group may work better for you than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Take the time to reply to comments or posts on your wall. Respond to those who have taken the time to contact you. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Do not share things that are not relevant to your business. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Use your personal account if you want to share updates about personal projects.
Do not forget your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Respect and reward your audience as much as you can. This can help your brand earn real engagement, so do not forget about your champions!
Commit solid resources to your Facebook marketing plan. Marketing on Facebook is no cake walk. Putting this task on the desk of an overworked employee won’t cut it. Give your Facebook marketing serious effort and resources to get serious results out of it.
Choose updates wisely. Your followers will become disinterested if you aren’t sharing content that they can use. Updates need to be entertaining, helpful, or educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Look for ways to establish yourself as a leader in your field. Facebook is something you can use to your advantage if you want to build leadership within your niche. Look for opportunities to comment and answer questions in your niche. This can expose your brand to a lot of new people, potentially increasing your fan base.
The goal of using Facebook is to garner more sales. Thus, you should try to set achievable goals each month. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. You should think about changing your strategy if you do not see an increase in your business.
Using Facebook as an effective marketing tool requires an investment of time and effort on your part. That doesn’t mean that you should post multiple times a day; regular updates will do. Your updates should provide valuable, fresh content that your customers are interested in.
Try to add value and relevancy to each of your Facebook posts. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Never turn off the function that allows people to post comments on your page. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Ask followers for insights on how to improve your business. They will be honored that you think highly enough of them to want their input. If you ask your customers what they want it will help your campaign. For example, if you blog, ask readers to suggest post topics.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This will give you more subscribers and help grow your fan base.
Leave the comment feature turned on to be sure that people can leave posts on your page. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Mirror your social marketing pages to the content on your website. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. It helps people relate your brand to your page. If you do things entirely different, customers will only get confused.
Now you know what it takes to market on Facebook. Since Facebook doesn’t cost anything to use, you have nothing to lose if you want to test out what was learned above. Get a leg up on the competition by starting your Facebook campaign today. Get to it! Your competition might be reading this too.
Don’t use Facebook’s update feature too often. This allows you to send messages directly to followers. It should only be used in emergencies. It is not for promotions but for actual news that should be brought to your followers’ attention.