Do you want to market a service or product but lack the knowledge to start? If this sounds like you, Facebook is an easy way to get started. You can reach millions of people with this. If this interests you, continue reading the tips found below.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Give discounts or prizes to people who share or actively market your page. Always award the prize though; you don’t want to be viewed as dishonest.
If you want learn more about what your fans want, interact with them regularly. Take everything that is posted into consideration. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
Avoid allowing spam to take over your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Page administrators can add keywords into the tool that will help keep things filtered.
While you want your personality to show, you must keep things professional when making Facebook posts. Although social media tends to be a casual venue, your business must be presented professionally. If you keep it professional, you will gain the respect and trust of your clientele.
Answer all questions and reply to all comments. Thank them for contacting you, and give them a great answer. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer these free items to those who subscribe to your page. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
You can offer prizes for Facebook “likes”. Likes are something that can make your Facebook page popular. Think about giving folks something unique and free if they give your page a “like.” It could be a sweepstakes or something that every person gets. They will click very fast if there is something free in return.
It is important that your published online content is linked to your Facebook account. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Provide sign-up forms on your page. Offer them something of value when they register so that people will be more likely to do so. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
Depending on your needs, a Facebook group may work better for you than a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Allow your subscribers to post content on your Facebook page.
You can covert visitors into followers by hiding content from people that aren’t fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Just hide a small portion of content so you don’t lose SEO.
Target advertisements directly to your customers by using the “custom audiences” tool. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Use the focus of your business as the basis for creating a group. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can share discounts and any other helpful information. This is a perfect chance for you to connect with your customers.
Facebook advertisements can help your marketing goals. You can customize your ad by having people of a certain age or gender view it. You also can keep to a budget, allowing you to do as little or as much as you wish. There isn’t a huge contract either. Your ad can end when you choose.
Respond to the questions and comments on your Facebook page. Both comments posted publicly and those directed to you via email are worth responding to. This extra work will pay benefits down the road.
Consider when it’s best to post on pages outside of your brand’s official pages. You can receive a great deal of attention when you post on other Facebook pages. Make sure it is the good kind. You should be posting when there is something important to say. Avoid spamming at all costs.
Make sure your Facebook’s page design is similar to your website’s. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. Visual cues make branding easy. If the color schemes are completely different, people may think it is a different company with the same name.
Use care in selecting your updates. If your updates have no value, your subscribers will lose interest fast. Your content should entertain, educate or offer some help. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Make sure you use Facebook’s Update ability sparingly. This lets you send messages straight to all your followers. But, this should be used sparingly and for important details rather than daily postings. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.
As you can see, with a little effort, a Facebook marketing campaign can reap big rewards. What you’ve read about here can assist you in putting what you’ve learned into practice. When your number of followers grows, you’ll be thankful for all you’ve learned.
Know that there are ways to do things on Facebook that are appropriate. Also know that there are different things to avoid as well. There are tons of examples of what to do, as well as what not to do. A lot of times, people look for the best practices and ignore the worst ones. You need to know what you should not be doing in order to avoid it.