Would you like to market you business, but don’t know where to start? If your answer was yes, Facebook marketing may be for you. You can reach millions of people with this. Read through the great advice below if you are interested in putting Facebook to work for you.
Having contests are great for increasing your fan base on Facebook, so try to do that. Offer users prizes and discounts in exchange for encouraging people to like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
One method for generating interest in your business is by having a giveaway. You should encourage your customers to join by offering a few free products to some of your subscribers. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
Always use a professional tone when posting on your business’s Facebook page. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Maintaining a professional tone will help people to regard your business with trust and respect.
Always post a link to any new content on your site to your Facebook wall. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
You need to have a unique Facebook page if you use it for marketing purposes. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Plain pages don’t get the attention professional looking pages do.
Make sure your posts have value. Your followers must be able to benefit form every single post that you make. Don’t make every post an ad, though.
Your Facebook page needs to be monitored for spam at all times. You can use filters to help edit the page and monitor content when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. People will want to get to that information, so they will click Like. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just get the offer all set up and change it to “Promoted Post.” You may find yourself with new followers if its a great offer.
You will not succeed if you do not regularly interact with your Facebook viewers. That doesn’t mean that you should post multiple times a day; regular updates will do. Your updates should provide valuable, fresh content that your customers are interested in.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Irregular customer interaction also means they will be quite uninterested in your postings. Instead, turn to Facebook targeted ads to reach new customers.
Define why you need a Facebook page. Don’t just use a Facebook page because everyone else is doing it. Is your page informing your customers on your latest deals, sales and promotions? Or do you use Facebook to let customers get in touch with you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Make sure you always answer posts and comments on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Encourage your followers to interact with your brand and others on your page. If you find a conversation that was started on a post you’ve made, let people continue it. If you get rid of a post or tell others that they need to change the topic, it could offend them. Don’t intervene unless what is being posted could possible be construed as offensive.
Be sure your postings are valuable and relevant. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
Use a competition or contest occasionally to get a minimum number of likes onto your page. Offer discounts or a freebie to the winner after you have met your target goal. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
You may find some difficulty the first few weeks of using Facebook. You can start by placing Facebook buttons on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. Once they like your Facebook page, you can give updates on your business.
The design on your Facebook page and your website should be similar. If your website is grass green, make your Facebook page the same color. This will help people make the connection between your page and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Never turn off the function that allows people to post comments on your page. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Schedule your updates through a tool if you can’t do it yourself on a regular basis. This will allow you to write your posts at one time and schedule them to go up at a later date. You may need to try several different schedulers to find one that offers the features you desire.
Always know the reason why you’re using Facebook. Don’t create a Facebook page just because it is the hip thing to do. Do you utilize it as a means to speak to customers. Or do you use Facebook to let customers get in touch with you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.
If a user leaves negative feedback on your page, make sure that you respond to it. People may get the idea you are only responsive to those who like you if you ignore it. If you take care of them quickly, you will be admired.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Build strong and trusting relationships with those you interact with. A good method of building strong relationships is to post new, straightforward content often. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Take the time to explore Facebook. When you know all about Facebook and how to use it, it will be easier to take advantage of it. Read through the help files in the support section of Facebook if you want to learn all you need to know about it. It can really pay off to stay one step ahead.
Do your best to get your customers to interact on your page. This will help keep the conversation going about your products and services. If you get rid of a post or tell others that they need to change the topic, it could offend them. The main reason you should ever get involved is when the thread is becoming offensive or racist.
For anyone with a retail location, utilizing the “check-in” option on Facebook is a great idea. Your customers will be able to “check in” at your location and thereby update their status on Facebook. This is a good way to reach out to the friends of your subscribers since their friends will see where your subscribers checked in.
Your website and Facebook page should look similar. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This will help people make the connection between your page and your brand. Straying too far from your original design can end up backfiring.
Look out for those that want to hinder your attempts. You will have enemies as well as fans but it is easy for the haters to impact on your Facebook page with a few choice words. To secure yourself against that, you must be on top of any comments that people post and remove undesirable contact immediately.
When you don’t have time to post daily, hire someone to do so for you. Adding daily postings regarding special promotions or products will give folks a reminder of why they are fans of your business. They can share the posts with their friends, too.
Set goals you can reach on a monthly basis when doing Facebook marketing. You can use the platform for new product launches, reaching certain numbers of customers, or earning more sales. If your goals are not met, then you should explore better strategies in marketing through social media.
Incorporate a plug-in for Facebook on your page. Certain blogging platforms make is easy to implement a Facebook plug-in, but you may have to search for the code. This plugin is going to allow you to link to your Facebook page as well as update your subscribers whenever you update your website.
Stay updated with all the new features Facebook has. This is crucial to keep the subscribers to your page happy. You don’t have to implement everything, though; figure out what works for you and your target market.
Make sure that you are current with new features on social networking sites. It’s important your campaign is updated, if subscribers start using new features when they are available. Test the new features to determine whether or not your subscribers are going to be interested in them.
Just about anyone can engage in Facebook marketing if they want to. All of the information above is helpful, so try it out. You will be happy that your message is marketed to people worldwide!
Make sure that you do not make too many posts on your page daily. Posting one or twice a day is fine, but more than that could overwhelm your fans.