Expert Advice On How To Use Facebook For Marketing
Is it time to get a step ahead of your competition? Do they use Facebook as a marketing tool and you want in on the fun? Do you want to better their campaigns time and time again? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through and actually award a prize or you will appear dishonest.
Creating a contest for your Facebook page is something that you can have some success with. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
If you are using Facebook for business, do it professionaly. While social media usually has a relaxed tone, present your business and yourself professionally. If you stay professional, people will always view you that way.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. High quality pictures and appealing colors are essential. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Make sure that all content you publish online is at least linked to from your Facebook. Even your blog should link to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it that way. Use Facebook to promote your blogs from other channels. Facebook can drive a ton of traffic to your sites.
Don’t let spam overrun your page on Facebook. Sites that are riddled with spam can end up turning potential customers off. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Choose updates wisely. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Make sure your updates are fun or helpful. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. You can promote it outside your fan base if you feel it is a great offer.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Customers tend not to follow such pages unless they actually need the item. Use ads instead of a Facebook page in this circumstance.
Answer any questions and respond to comments on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. If you have a page on your site that holds the information they need, share the link with them.
Do not assume that Facebook is your best option for social media marketing. It’s very popular but not necessarily good for reaching certain target audiences. Before starting your new campaign, do some research into your target audience and which social network they prefer.
Don’t forget the people that are already subscribed to your page. In the rush to get new customers, many companies inadvertently take their old customers for granted. For powerful Facebook marketing, you need an audience that feels respected. Doing so creates brand evangelists that will spread the word to others.
Make a serious effort to keep the audience updated via your Facebook page. You don’t have to make 10 posts a date, but you should update regularly. Keep your content fresh and filled with relevant information your customers would want to read.
Create a special group that is only for your business. Your group can be a place where you and your customers interact with each other. Tell them about sales, coupons or interesting articles. This is a good way to become acquainted with your customers.
With the wealth of material that is available, you should have everything you need to win with Facebook marketing. You’ll find it easy to achieve successes that’ll make them jealous. Use the advice you’ve learned here to get started.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Post anything of a personal nature using your individual Facebook profile.