How much do you know about online marketing? Does your experience include Facebook? Have you mastered traditional marketing, but need to learn more about new approaches? No matter if you are new or are an old hand, the advice in this piece will surely prove useful.
Host a giveaway to get some extra attention for your presence on Facebook. Offer these free items to those who subscribe to your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
It is crucial that you regularly interact with your followers. Make sure you take notice when people post on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Your fans are your customers, so always listen to them.
Don’t let spammers overtake your Facebook page. Filters are available to help stop spam before it even appears. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Generate a buzz by offering a freebie through Facebook. Encourage people to subscribe by giving something away to some of them. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Think about making a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. You can have both a group and a page, the page for updates and the group for interactivity.
Know when to post about your business outside of your own Facebook page. Posting on another page gets attention. Ensure you only attract the good kind of attention you want. Only post on another person’s profile page if you’re sharing something valuable. Don’t ever spam people.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will lower your marketing costs and increase the company profits in the long run.
One easy way to get people to engage with your campaign is to give something away. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that mark, your conversions will start happening rapidly.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. There is no reason for these customers to see the daily happenings at your company. Invest your marketing dollars in a targeted Facebook ad instead.
If someone ‘likes’ your Facebook page, give them a deal. Likes can get your Facebook page a lot of new attention. Try offering something exclusive and free to people for “liking” your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you offer something they desire, they will not think twice before clicking that button quickly.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Only hide a little of your content, or you can risk ruining your SEO efforts.
Make a group just for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Here, you can inform your customers of any special deals you have going on. A Facebook page will allow you to get to better know and understand your customers.
All your content needs to be “Share”-able. People from your audience will tell others about any valuable information you have on your page. People on Facebook want to share with each other and interact with companies. If you make the effort to give your audience valuable information, it will pay off for you.
Always know exactly why you have a Facebook page. It shouldn’t be because everyone else has one. Do you use it to talk to your customers? Do you want clients to talk to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Do what you can to add a personality to your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Always stay professional though, to keep people feeling secure in your brand.
Run a contest every now and then to see who can get the most likes for your page. Offer a prize to a random audience member when the goal is achieved. This will also increase your traffic, resulting in many more sales.
Find a way to excite your followers into page interaction with both yourself and others. Let you fans talk to one another without interference. You may offend users if you constantly hound them to stay on the topic that it originated from. Only step in if the tone gets raunchy or mean.
Update your profile regularly. When changes occur within your business, you must make the changes on your profile. Customers with interest in your product can benefit from any updates you provide. Try changing things on the profile page occasionally to keep people interested.
Don’t use Facebook’s update feature too often. Update messages your followers directly. It is great if you have something special you want to share. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
Your posts should vary while staying on topic. It’s important to stay on topic, but you don’t want to limit your possibilities. Finding new ways of engaging with your customers is critical to keep their interest. Perhaps that means photo essays, or you can create posts where you question your audience.
As you can see, the benefits of marketing through Facebook can be immense. But, the key is to actually use the advice given. Begin your campaign with the advice you’ve just read.
Use contests to build interest. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. Give a prize to the most appealing or creative entry in the contest.