Because of the ease with which people can connect with their friends and relatives on Facebook, the site has become immensely popular. Use this power of the Facebook platform to market your business more broadly. Keep reading for useful tips on making the most of Facebook.Communicate with fans on a regular basis. If they post items on your page, keep them in mind. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason for your success, so never make the mistake of ignoring them.A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. When it is someone complaining, you must reply immediately.All posts must be done professionally. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Maintaining a professional tone will help build trust among your customer base.Giveaways are a great method of drawing attention to your page. Try getting your customers to ‘like’ your site by giving them something for free. Update your Facebook page with the winners, and repeat this any time you want more fans.Facebook Offers give you a way to promote yourself. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is extra special, you can promote it to people that aren’t fans as well.Be sure that anything that you post online has a link to your Facebook page on it. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, use your Twitter page to link up to Facebook.Answer all questions and comments sent to you via Facebook. Show that you appreciate their questions and comments, and give helpful responses. Share links to articles if they answer questions posed on your site.
Custom Tabs
Building a fan base is the first step in marketing through Facebook. You should have 5,000 fans or more before you really start investing in marketing. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.Utilize custom tabs. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have contests, you can create a contest tab with information about them.Be careful about posting about your own business away from your personal pages. If you are posting on a page that isn’t your own, it can gain you attention. Make sure your posts get the attention you want. Post to other Facebook pages when you have something worthwhile to say. Avoid spamming because this will just annoy people.The key to successful marketing with Facebook is having a strong base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.Choose your updates very carefully. If your updates have no value, your subscribers will lose interest fast. Your updates should be educational, helpful or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.Don’t let the complexity and size of Facebook scare you off. Utilize the medium of this social media juggernaut to market your business and get results. It does not matter if your business is small or if you are just starting out, this marketing venue will benefit your business in many ways. Keep this tips in mind to take full advantage of Facebook marketing.Make sure to give someone incentive if they “like” your page. Having a lot of likes brings attention to your page. Think about giving folks something unique and free if they give your page a “like.” You can also enter them into a contest if they like your page. If they know they can get something they want, they will like it without hesitation.
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