Do you have a Facebook business page? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. Continue reading for some assistance with the envelopment of your marketing strategy for Facebook.
Facilitate regular interaction with your followers so you understand their needs and interests. Check out anything posted to your wall. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your current fans are the reason for your success so don’t ignore what they have to say.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage your visitors to join your page in order to be eligible for some free products. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
If you are using Facebook for business, do it professionaly. You can be a bit relaxed but make sure you are still professional. Maintaining a professional tone will help build trust among your customer base.
Consider when it’s best to post on pages outside of your brand’s official pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Remember that the comments you leave on another page should be professional in nature. Only make posts on other pages if you have something worth saying. Don’t ever spam people.
The best way to engage your followers is to reply to what they write on your wall or about your company. Monitor your wall daily and make sure to respond to people within 12 hours. Pay special attention to posts that express a complaint or a request for customer service.
Be very carefully about the updates you post. Updates with valuable content will prevent your subscribers from drifting away.. They want to read something interesting or that entertains them. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Answer all questions and comments sent to you via Facebook. Make sure to give helpful answers, and thank them for their time. If applicable, send a link to a pertinent article on your site.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Spend your money on more targeted Facebook ads.
One important thing you have to do is to develop a Facebook fan base that’s solid. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you reach that goal, you get more followers from promotions.
Make sure to answer every question or comment left on the wall. They’re taking the time to contact you, so the least you can do is reply. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
Don’t neglect the audience you already have. People often focus on new customers and tend to forget about the old. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
Provide sign-up forms on your page. Give away something to provide incentive for folks to do so. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
When a person “likes” your page, reward them with a unique gift or special offer. Likes are very important to improve the visibility of your company. Try offering something exclusive and free to people for “liking” your page. You can run a contest or provide it to anyone who Likes your page. If they want the item you’re giving away, they won’t mind subscribing to your page.
If you do not have a Facebook account yet, hopefully this article has inspired you to do so. You have learned some helpful advice. Even if you have been on Facebook a while, you can always get better. These tips can get you started.
Always respond to comments as well as posts that are posted on your Facebook wall. Doing so helps you develop a good reputation. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.