Facebook Marketing 101: Everything You Need To Know
Facebook has millions of users. It is very likely that you are one of them. Don’t overlook this valuable source of potential new customers. You need to learn how to connect with them. Here are just a few tips you can use for Facebook marketing.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Give away a desirable product to get people excited. Put the list of winners on your wall, and keep doing this every time you have a contest.
Always respond to comments written about you or to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Pay special attention to posts that express a complaint or a request for customer service.
All content that you post online should be linked from the Facebook page. Link post summaries of blog entries from your site onto Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Just announce a winner and repeat the promotion as necessary.
Improve the Facebook marketing interface of your page using custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, use a custom tab for any contests you might run.
Building a fan base is the first step in marketing through Facebook. Do not invest in promotions until you have a strong base with thousands of followers. Large numbers of fans will cause the rate of conversation to skyrocket.
Give Facebook ads a try. This adds an extra value to your efforts. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They aren’t too costly, and can make a world of difference.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Facebook ads that target customers with a specific interest may be a better bet.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You should add pictures and colors to attract attention. Facebook users usually respond better to these pages compared to plain ones.
If someone takes the time to comment on your wall, give them the courtesy of a response. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Of course, you want your Facebook marketing efforts to pay off. Setting monthly sales goals can guide your efforts. This will help you focus on what you need to do to gain more sales. If your business hasn’t improved, you might want to change your strategy up.
Facebook is not always the best social media outlet for marketing. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Try researching your target market to learn about the social networks they are using the most before starting your campaign.
Hiding your content from non-fans is an effective method in converting visitors into followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Just hide a small portion of content so you don’t lose SEO.
Ask followers to suggest topics or ask for their opinions on company decisions. People enjoy being on the “inside.” These are the best minds to tap into for opinions. You may also want to ask what they want to know more about.
Encourage your fans to post content on your page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
You need to invest time and effort into your Facebook marketing campaign. Facebook is important and marketing on it will take real effort. If you put it on somebody that has too many assignments, you will not get what you need from this social media. Instead, find someone who has the time and resources need to effectively run your Facebook page.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Social media interaction is just as important as face-to-face interaction. Keep your content interesting and fresh to keep people engaged. Reward long-time followers with promotions, as well.
Be sure you give your business some personality. If the information you post is bland, then people are going to think this about your business and products. Show off a bit, but stay professional.
Do your best to keep up with all comments made on your page. You will probably get messages in two ways: on your wall and in your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Leave the comment feature turned on to be sure that people can leave posts on your page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Make sure you use Facebook’s Update ability sparingly. Updating lets you deliver messages to all of your subscribers. You should only use this when it’s most important. It’s not intended to spam your fans!
You must always focus on the aspect of why you have your Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Are you communicating to your customers with it? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Scheduling tools are great if you are unable to sit online to post regular Facebook updates. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Try a wide range of tools to find one that works for you.
You need to be encouraging interaction with both you and other customers. If a conversation begins on a post of yours, let it continue. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. You should only intervene and stop the conversation if it becomes ugly.
Get involved in conversations that are taking place on your own Facebook page. Strike up a chat with your followers. Ask questions or start a converstaion dialogue. When fans begin a conversation, join it. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
Don’t overdo it on Facebook Updates. This tool allows you to engage directly with your followers. However, only use this for truly important news and events, such as times of emergency, etc. If you message people too often, they may steer clear of your site.
After reading this advice, you should better understand the basics of marketing via Facebook. Use these tips and you’ll be surprised at the success you have. Start today; you’ll be surprised at the success!
Know what to avoid when it comes to marketing. There are good things that you should be doing, but there are many mistakes that people have made also. There are tons of examples of what to do, as well as what not to do. Many people know to look for good techniques, but they usually don’t want to find out more about bad ones. Check them out and learn from them.