Facebook is a great place to stay in touch with others, including the customers of your business. Use social media’s popularity to your business’ advantage. This can work to your advantage if you use Facebook as a business marketing tool.Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.Facilitate regular interaction with your followers so you understand their needs and interests. If a person takes time to post on your page, make a note of what they said. You may be able to use their tips in the future. Remember that customers are the lifeblood of your company. If they desert you, you are toast.If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Put up neat visuals or add some color. This will attract the most amount of customers.Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. You could throw a photo contest, for instance, with customers using your product in unusual ways. Show proof that you have awarded the prize after the contest ends.Always answer all the questions and comments sent to you via Facebook. Show that you appreciate their questions and comments, and give helpful responses. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.Don’t let spam overrun your page on Facebook. Look for the filters that allow you to easily remove it. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.Treat your old customers well. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. For powerful Facebook marketing, you need an audience that feels respected. Doing so creates brand evangelists that will spread the word to others.Try developing a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. This will also give you the ability to inform your subscribers of updates.Carefully choose your updates to create more interest. If your updates don’t contain any valuable information, your subscribers will lose interest. Every update should be entertaining, helpful, or should teach them something. Facebook Insights is another tool that you can tap into to increase customer satisfaction.Use custom tabs to make your Facebook page more efficient. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. Deals, contests and promotions can be organized with their own tabs.Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Invest your marketing dollars in a targeted Facebook ad instead.Do not leave out people that are already fans. A shocking number of people fight to get new likes instead of catering to their current fans. A respected audience is a happy audience. This engages your consumers with your brand, so you can’t forget who your champions are.Make sure your posts have value. Your followers must be able to benefit form every single post that you make. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Those customers are random, so they do not have any reason to read your daily posts. Invest in ads targeted for Facebook instead.
Get your followers involved in your business. They can help you make sound decisions. People enjoy feeling like they are up-to-date and important. If you ask your customers what they want it will help your campaign. As an example, a blogger could ask what posts they would be most interested in reading.Obviously, you are seeking to obtain more sales by marketing on Facebook. To keep you on track, set short term sales goals. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. Change your strategy if you aren’t getting the business you are looking for.Do not use the Facebook Update tool too often. This ability allows you to send a message to all of your followers. Only use it for real news events that are important to your followers. You should not use this feature to promote your products; only use it to inform them of important happenings.Everything you put up on Facebook needs to have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Don’t make every post an ad, though.There are many schemes to avoid when using a site like Facebook. There are tons of examples of what to do, as well as what not to do. You can learn as much from others’ mistakes as you can from their successes. Learn what you should avoid to prevent any mistakes right off the bat.One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. You will get more fans this way because they will want to see the hidden information. Just hide a small portion of content so you don’t lose SEO.Do not forget that event sharing on Facebook can provide power for your business. When you attend a trade show you should create an event to share with anyone who follows and likes your page. To make things even easier, Facebook will give them an event reminder for you.Only invest real resources in this form of marketing. You can get great results with your campaign if you use efficient techniques. If you put it on somebody that has too many assignments, you will not get what you need from this social media. Make sure to allocate actual resources if you want to maximize results.Learn about Facebook and how it works. The more you know about how it works, the better of a chance you will have at making it work for your business. Go to Facebook’s help center and learn more about things that a lot of subscribers are not even aware of. This may give you quite the advantage over your competitors.Do not turn off comments; your fans need to tell you how they feel. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.Does your business have an online store? If so, utilize Facebook’s check-in function. Give your customers the possibility to update their Facebook status by checking in your store. This is a good way to reach out to the friends of your subscribers since their friends will see where your subscribers checked in.When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. The lessons they teach are many and varied. Really, it’s just as important to look at what people are doing wrong as it is to check out how it’s done right. Do yourself a favor and learn what NOT to do too.If you are very busy and don’t have time to manage your account, you should hire someone to help you. You need to be right on top of your game with these posts to really succeed. Posting one time a day is hard for some people. It costs you to hire someone, but it can definitely turn out to be a good decision.It is now clear to see that Facebook is a great way to reach your customers. People adore social media, and you should take advantage of that. Try these tips out, and you’ll be closer than ever to reaching your target audience.If you cannot give your Facebook page daily attention, then hire someone who can. Daily postings about specials, new products and updates reminds patrons why they like your business. Because your posts are shareable on Facebook, your customers who share your content are effectively advertising to their friends for you!