Facebook provides you with unlimited opportunities to communicate with your business patrons and network contacts. Social media sites continue to grow in popularity as people love communicating with each other. You can take advantage of this and use Facebook to help market your business and show the world what you have to offer.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply back, particularly if it is a complaint or someone who needs service immediately.
Reply to followers when they write something on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Share your thoughts, particularly if it is a customer service issue.
It is important that all online content is linked back to your Facebook. Even your blog should link to your Facebook page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Try holding a giveaway to boost interest in your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It doesn’t cost much, and it is a great way to reach out to customers.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. This can be done by using colors and photographic elements. An appealing page is much more enticing than an ordinary page for Facebook users.
Use care in selecting your updates. Subscribers will lose interest quickly if the content you share isn’t valuable. They want to read something interesting or that entertains them. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Avoid allowing spam to take over your Facebook page. Filters are available to help stop spam before it even appears. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Develop discussions on your page to increase exposure. People enjoy being on the “inside.” You can tap into this by having your community help you with some decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Make sure your followers can easily share your content on Facebook. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook depends on people who interact and share with others. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
When marketing through Facebook, the goal is to increase your sales. That means you need to set goals based on sales increases. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Your strategy may need adjusted if you do not see the results you hoped for.
Keep your audience as informed as possible regarding your products and services offered. You don’t have to make 10 posts a date, but you should update regularly. If your content is interesting, they’ll continue to read it.
Be sure your postings are valuable and relevant. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Avoid becoming overbearing when you are marketing your products.
One way to get the likes count on your page up is to occasionally throw contests. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Run contests to get likes on your page. A discount on your products or a valuable item is a good prize to offer to the winner. This will also increase your traffic, resulting in many more sales.
Learn which Facebook marketing practices to avoid. There are a lot of examples. Most people flock to the good advice and generally avoid the bad advice. Help yourself by learning what you should not do.
Make your Facebook page design similar to that of your website. As an example, if you have a website that is themed in purples, make sure these colors are translated over to Facebook too. It will help people relate your page to your brand. Making it completely different, however, will only serve to confuse your loyal customers.
See if any of your customers would want to post their reviews on your page. People interested in your wares will want to know what others think. This will help your customers make an educated decision on your product.
Do not share Facebook updates too frequently. Updating lets you deliver messages to all of your subscribers. However, you need to only use this when you have something important to share like if there was an emergency. You should not use this feature to promote your products; only use it to inform them of important happenings.
Have followers recommend your page to their friends. Give them discounts if they share your information. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
Allow your customers to rate the quality of your product. People showing interest in your products are going to appreciate reviews left by others. When your current customers let others know about your product in this way, you’ll find new customers start to appear.
Respond to all negative comments. People may get the idea you are only responsive to those who like you if you ignore it. When handled properly, people will respect this and do business with you later.
Vary the style of your postings, but keep a consistent message. These posts can be loosely related to your products or services. Look for innovative ways to capture the interest of readers. You could offer some photo posts for solutions or ask some questions directly for a post.
Hire someone to take care of your Facebook page on a daily basis so your marketing can get the attention it deserves. By continually posting about any new products, specials, updates, etc. that your business may have, you can remind customers of what is so good about you. If you are too busy to continually update, then you need someone else to do this for you. When you post something, it can be shared by your customers which means that more people will see it.
Add a Facebook plug-in to your site. Blogs make this integration simple, but you can also easily add it to a website. It links to your Facebook, allows for a Like right from your site and even summarizes your recent posts.
Don’t stray far from the topic at hand when you post to your brand’s Facebook page. If you are selling homes, you can talk about changes in tax rates. Posting links to viral videos that have nothing to do with your business isn’t going to go over well with your followers.
Give your Facebook marketing campaign time to grow and develop increased sales for your business. Being successful at marketing isn’t something that happens overnight. You want to increase the number of people you reach, give them a reason to return and give them relevant information if you want your sales to rise. Over time, your efforts get rewarded.
Be on the lookout for those that want your marketing attempts to fail on Facebook. Lots of people have enemies, but with Facebook, it can be easy to harm another’s reputation in no time at all. Keep on eye on your page, and get rid of any inflammatory posts as soon as you can.
Take advantage of your Facebook audience whenever you need a little inspiration. If you are unsure about a marketing idea, ask for advice. You should have several suggestions in no time.
Are you prepared to use Facebook to expand your customer base? Social media like Facebook is well loved, so you should use this to your advantage. Put the above advice to use and expand your audience.
Think about search engine optimization when filling out your Facebook profile. If your website has a set of keywords, use those words as well in Facebook; you can also use Facebook for back-links to your website. Sooner or later, both your site and Facebook page will rank.