Facebook Marketing: Social Media Darling Or Devil?
Almost everyone is on Facebook today. It’s also something people can use if they want to build a brand. Facebook provides several paid marketing channels, but you can also take advantage of business marketing strategies that do not cost a thing. Whether you pay or not, here are some tips that will help you on Facebook.
Try very hard to make your Facebook page more unique and memorable than others. Adding great photos and unique color combinations really helps. This will attract more users.
Ask your viewers on a regular basis what they are looking for from you. Check out anything posted to your wall. The public can offer many great ideas. Your current fans are the reason for your success so don’t ignore what they have to say.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.
You can easily engage followers on your profile by replying to their comments and concerns. This should include monitoring the wall comments as well as @ messages concerning your company. Make sure to reply to all inquiries or complaints.
Try buying Facebook ads. Make your ad targeted to a certain gender or age. You can use your own budget, doing as little or as much as you want to do. Finally, you don’t have to commit long-term. Your ad can end when you choose.
Generate some attention for your Facebook campaign by organizing a giveaway. You can boost your costumers and fans by offering something that they’d love to get. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Try offering exclusives when people “like” your page. A page with many likes will get more attention. Think about offering something people are going to be interested in. A contest is a good idea as is a coupon or discount. If you give them something they like, they will probably not hesitate to “like” you.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Everything you put up on Facebook needs to have value. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Facebook needs to be thought of as a place to share with people. Facebook isn’t just about informal chit chat, it’s also a major content format. Create your content with this in mind. Make sure that you incorporate professional posts about your product on your page. You will realize that Facebook will help drive high traffic!
A good way to convert visitors to your page into followers is to hide content from non-fans. You will get more fans this way because they will want to see the hidden information. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Answer all questions and comments sent to you via Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. If you have a page on your site that holds the information they need, share the link with them.
It could be difficult to get started with Facebook marketing. A good way to begin is by adding Facebook buttons to your own sites. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. After they like your page, you can inform them of new updates.
You now have a good bit of information to use in your marketing campaign on Facebook. Using Facebook to assist with your marketing does not cost a lot of money, it just takes some time. The sooner you get onto Facebook, the better your chances of getting a jump on your competitors. After all, they may be reading this article too!
You should try posting professional photos on your Facebook page. They will really help raise the perception of your company. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
