Facebook Marketing: Social Media Darling Or Devil?
Facebook is a new and effective tool in the marketing world. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. When you want to join them, continue reading.
Make sure that all content you publish online is at least linked to from your Facebook. Even your blog should link to your Facebook page. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Contests are a fantastic way to increase interest in your company. Provide discounts and prizes to those who give your page a “like.” Just be sure you actually follow through or your business will not be trusted.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Create the offer and then make sure to post it on the wall. If the offer is good enough, promote it to those who aren’t fans, too.
If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Presenting a professional way of speaking will inspire respect and trust from your customers.
Custom audiences allows you to personalize the emails that you send. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Always post a link to any new content on your site to your Facebook wall. Even your blog should link to your Facebook page. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Never neglect your existing base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This engages your consumers with your brand, so you can’t forget who your champions are.
You must have an attention-getting page so that your page is set apart from the rest. You can make a colorful or photo-heavy page. Facebook users usually respond better to these pages compared to plain ones.
Choose updates wisely. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates should be educational, helpful or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
You could create a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Make sure you answer posts and comments on your wall. If someone reaches out to you, they deserve to be acknowledged. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Never share updates that seem irrelevant to your own content. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Personal news and interests should be kept for a separate personal Facebook page.
Never neglect your existing base. In the rush to get new customers, many companies inadvertently take their old customers for granted. Your audience must feel respected. These customers can champion your brand if you engage them effectively.
Use real resources when marketing on Facebook. So many people are on this site that you want your efforts to pay off. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. To completely utilize Facebook, real resources are essential.
Facebook Pages
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This helps visitors and customers connect with the business and isn’t as intrusive as other marketing forms. When someone starts following you on Facebook, they will know more about your business.
It can be helpful to be active on other Facebook pages instead of just your own. Posting information on other people’s Facebook pages can garner a great deal of attention. You need to make sure it is good attention. Post on other pages if you have relevant or interesting information to add. Avoid spamming because this will just annoy people.
Be sure that your Facebook page allows sharing of content. You will want to share information with as many people as possible. Facebook is all about sharing and interacting with other people. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.
When you choose to update your page, be careful about it. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your content should entertain, educate or offer some help. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Don’t use sub-standard photos when you are adding them to a Facebook page. This gives people a professional impression of your business. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.
Try offering exclusives when people “like” your page. Likes are very important to improve the visibility of your company. Consider offering people something free and exclusive if they like your page. You can run a contest or provide it to anyone who Likes your page. If you give them something they desire, they’ll easily click “like” for your page.
Regularly update your Facebook profile. When changes occur within your business, you must make the changes on your profile. Keep information accurate to enable customers to reach out to you. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
When marketing with Facebook, your whole intent is to boost sales. Setting monthly sales goals can guide your efforts. This will help you to increase the amount of money that you bring in. Monitor your progress and tweak your strategies when you find they are not effective.
Ask your visitors to share your page among their friends. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You can hand out your incentives after your subscriber goal is met.
Don’t assume Facebook is the best place for you to market your business. Although many people use Facebook, make sure that your target audience uses the site as well. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
Just because you might have a lot of fans, that does not necessarily equate success. Your focus should be on users who will actually use what you have to offer. Study your own conversion rate to understand if your campaign is working well.
Have your fans participate in decisions about your company. People love to feel important and knowledgeable. There’s no better way than to get your community involved in making decisions for your company. Ask them what sort of topics they would like to read about on your blog, for instance.
Reply to all negative comments on your page. This will show that you are addressing the matters at hand. If you take care of them quickly, you will be admired.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Put a Facebook plug-in on your site. Certain blogging formats allow you to integrate the element simply, but you can also do it with code. The plug-in gives your Facebook link and a list of updates and subscribers.
Keep your audience as informed as possible regarding your products and services offered. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
You need to have set goals each month regarding your marketing campaign for Facebook. Do you want to grow your sales, launch something new or even grow your fan base? If you aren’t successful with your goals, you must learn better social media marketing strategies.
Always establish a clear purpose for your Facebook page. Just putting one up for the sake of having one is not enough. Do you utilize it as a means to speak to customers. Is it so you can read their communications to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Give your Facebook marketing campaign time to grow and develop increased sales for your business. Success won’t simply occur overnight. You will see results if you provide your users with valuable content and a reason to return to your site. You will get rewarded for your efforts after some time has passed.
When utilizing Facebook, understand the importance of event sharing. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event. And Facebook will even send out a reminder!
Stay updated on new Facebook features. If you have subscribers who are likely to use such new features, make sure your campaign incorporates them. Test new features out as soon as possible.
Hire Someone
The better your connection with your customers, the more they will trust you. This is the golden ticket for marketing, and that includes Facebook marketing as well. Why not sure a few sentences about what you got up to in the weekend, without too much detail of course. Show them what you’re doing and what you enjoy.
If you want to stay active on your page and don’t have the time, hire someone. This will ensure that your Facebook is regularly updated. Posting at least once a day can really be difficult for some people. You will have to pay more to hire someone to manage your page, but doing so is often worthwhile.
You do need to update your Facebook page regularly enough to maintain presence in people’s minds, but not so often that you get annoying or overexposed. Too much information each day is only going to serve to alienate people.
As mentioned before, marketing with Facebook has become a wildly popular method of growing customer bases. As long as it is used properly, this marketing method is helpful in attracting more customers. Apply the advice found above and prepare to see some amazing results.
Take advantage of the tabs available to Facebook fan pages and keep your sales messages separate from your other content. You are more likely to have sales if you are not forcing the issue. The use of a sales tab will allow your viewers to see what they want to see at a time that is convenient to them.
