There are nearly unlimited points of view about how to most effectively use Facebook for marketing. However, to really succeed, you need a firm grounding in the basic principles of effective online marketing. If you want a great foundation of marketing knowledge, this article is for you.
If you are using Facebook for business, do it professionaly. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Make sure you talk to your fans regularly in order to find out what they want from your business. Make sure you notice when people make posts on your page. You may be able to use their tips in the future. Don’t forget that your fan base is what has helped you get to where you are now.
Always reply to comments posted on your wall to give followers a sense of connection with you. Monitor you wall regularly, and reply to any @ messages. Pay special attention to posts that express a complaint or a request for customer service.
An ideal way to encourage fans is to always reply to their wall postings. You need to monitor your wall, and any direct messages you receive. Reply to all your subscribers, particularly those that have questions and/or concerns.
Use a giveaway in order to drum up attention and interest on Facebook. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.
Create custom tabs on your business Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, your current giveaway can have its own tab that lets your followers know how things work.
Try out Facebook ads. This will help to promote your products in a very effective manner. When you want reach, Facebook ads are better. They aren’t pricey and they can help.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Adding great photos and unique color combinations really helps. Pages with images are more attractive to your Facebook fans than just plain text.
You need to know when you should post about your products on your page. This can really help you to gain exposure. You want this to be positive attention. Make postings on other Facebook pages only if you have worthy content. Avoid spamming at all times.
Facebook lets you share content. It isn’t just informal chit-chat, it can be a large content format. Treat Facebook seriously to improve your profits. Write some actual blog posts and then promote them via other channels through your Facebook page. This will increase your traffic and profit in the long run.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes are a good way to raise the profile of your page. Think about a good reward to offer when someone likes your page. You can make it a contest or you can make the gift for all. If you give them something they like, they will probably not hesitate to “like” you.
Always answer all the questions and comments sent to you via Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Never hesitate to share links to the site if there is an article that is on point in answering their question.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. These clients only show up every now and then, so they are not interested in following daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Instead, put your money into Facebook ads.
Most people take the easy way out and just go with whatever Facebook “trends” are popular. Thankfully, this article isn’t about trends, but solid marketing advice. As long as the things you have learned here are put to good use, you shouldn’t have any trouble getting your business off the ground.
Allow interested parties to sign up via your Facebook page. This will allow them to register for contests easily. Also, you can hold contests where you give away free things.