You probably have family members that use Facebook all the time. Almost all of your loved ones are probably on this website. That being said, do you have clients on Facebook? If you think so, marketing on Facebook might be right for you.
Never let a Facebook page get overridden by spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
Always be as professional as possible in your Facebook marketing campaign. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional at all times then people are going to respect you and your business a lot more.
Promote a contest using Facebook Offers. Set up your offer and switch it to Promoted Post via your Wall. A good offer will appeal to potential customers as well.
A great way to interact with your subscribers is to respond to their comments on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Make sure to respond to both positive and negative feedback.
Always answer all the questions and comments sent to you via Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Additionally, post a link to an article on your site if it can answer their questions.
Promote a contest using Facebook Offers. You only need to post the offer and then change it to Promoted Post on your wall. A good offer will appeal to potential customers as well.
If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
If you receive a “like” from someone, give them a special offer. Likes can draw new attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. You can make it a contest or you can make the gift for all. If you offer something they want, they will likely click the button.
Facebook advertisements can help your marketing goals. You can target it by sex, age, geographical location and even likes. You can set a budget and work only as much as you want to. You don’t have to make any commitments long-term, either. The ad can be paused, discontinued or deleted at any time.
Answer the different questions that your followers post on Facebook. Doing so helps you develop a good reputation. You should consider a Facebook post like an email or a telephone call.
Do not assume that Facebook is your best option for social media marketing. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
Make sure your followers can easily share your content on Facebook. Posting valuable content will encourage your fans to share that information with their friends. Facebook works best for a company when followers can interact with each other and share your information with their friends. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Establish a personality for your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Have a little fun, but don’t offend anyone.
Seek out leadership opportunities on Facebook. Facebook offers a great place to become a leader within your niche. Answer questions at every opportunity, and comment on relevant pages. This helps introduce you and your brand to lots of new people.
See if you can get your users to speak with you and each other too. This will help keep the conversation going about your products and services. Do not delete posts, as the user will probably stop following your page. But, don’t hesitate to jump in if the content becomes mean or offensive.
Keep your Facebook page consistent with your website design. If your website is grass green, make your Facebook page the same color. Visual cues make branding easy. If it is totally different, it can be confusing.
Run a contest every now and then to see who can get the most likes for your page. You could offer discounts or something free to a winner after you reach your goal. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Don’t use Facebook Update too often. This option allows you to send a message to your subscribers. But, this should be used sparingly and for important details rather than daily postings. It is not for promotions but for actual news that should be brought to your followers’ attention.
Mirror your social marketing pages to the content on your website. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. This can help people connect your page with our brand. If you make it totally different, this may cause your loyal customers to be confused.
Don’t forget about event sharing when it comes to Facebook marketing. For instance, create an event anytime you go to a trade show. This will inform your customers of the event. One great feature is that Facebook provides a reminder of the event.
Make sure your profile is always up to date. When things change with the business, make sure that is reflected in the profile page. Keep information accurate to enable customers to reach out to you. You may choose to change your profile page often to keep customers coming back.
Having many followers does not mean your marketing campaign is successful. Target those who are interested in your product for the best results. The conversion rate is what determines the success of your campaign.
Do not share Facebook updates too frequently. This tool allows you to engage directly with your followers. Use it only for news and events that are important, such as emergencies. It’s not intended to spam your fans!
Reply to all negative comments on your page. If you don’t respond, people will conclude that you only want sycophants to be your followers. If you are professional even with the negativity, your reputation will increase because of.
See if any of your customers would want to post their reviews on your page. People that want to purchase what you’re offering will enjoy reading through reviews about these things. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
Learn the ins and outs of Facebook. The more you are in the know, the more you will be able to use the features. Simply use the information provided in the Facebook help center to find out information that few users know. It can really pay off to stay one step ahead.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. This allows you to share information to subscribers who are on the computer. There are a variety of tools available to experiment until you have one that suits you best.
Text doesn’t convey tone as well as speech, so pay attention to what you post. Posting Facebook messages that appear like a bot wrote them can cause fans to lose interest in you.
Interact with people on your page. Encourage your followers to chit chat. Consider using polls or thoughtful questions to spark discussions among your fans. Once you get your fans to talk you can speak back to them. This kind of personal interaction can help form a bond with your clients, turning Facebook fans into life-long customers or clients.
Announce your business milestones on Facebook. Make sure to thank your followers for helping you reach that milestone. Keeping them in the loop will make them feel closer to your business and encourage further sales.
Have followers recommend your page to their friends. Give them discounts if they share your information. Many companies will offer a coupon when a specific number of “likes” are received.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The more work you put into it, the more profits you’ll earn.
Remember that it can be hard to gauge tone while reading a post. Visitors will quickly lose interest in your site if it looks like your content is computer-generated.