Are you making use of Facebook marketing for your business? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading for valuable ideas on implementing a successful Facebook marketing strategy.
Communicate with your fans on a regular basis so you are aware of what they want. If people post things on your page, take note. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Your fans are your customers, so always listen to them.
Contests are a good way to market and get new followers on Facebook. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Make sure any content you publish is linked through your Facebook. Set up your blog so that new posts are automatically linked on Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
When using Facebook to market your business, always remember to post in a professional manner. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you keep a professional tone, you are respected more by customers.
Try using Facebook ads in your marketing tactics. Normal posting only adds so much when it comes to promoting services and products. To achieve real results deep into your customer base, Facebook ads may be ideal. They aren’t pricey and they can help.
You can get additional interest to your Facebook campaign when you use a giveaway. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors, logos, photos and interesting apps. This will attract the most amount of customers.
Never let spam overrun your page. You can put filters in place that will help you to keep things on track when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Never let a Facebook page get overridden by spam. You can use filters to help edit the page and monitor content when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and switch it to Promoted Post via your Wall. You can promote it outside your fan base if you feel it is a great offer.
Answer all questions and comments sent to you via Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Interact with your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respecting your audience will lead to a successful marketing campaign. Doing so creates brand evangelists that will spread the word to others.
Be judicious about your updates. If your updates are boring or off-topic, you’ll lose fans. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Sometimes you’ll need to post on Facebook pages that are not your own. You can gain lots of attention by doing this. Just be sure you’re getting positive attention. Only post on other pages whenever can positively contribute in some way. Don’t spam other pages.
You can have a place for people to sign up right on your Facebook. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Contents and giveaways are a great idea.
Respond to any comments in your inbox or on your wall. They’re taking the time to contact you, so the least you can do is reply. You would not ignore phone calls, so why would you ignore Facebook posts?
Make sure your viewers are able to “share” the content of your Facebook page. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. The key to Facebook is the ability to share and interact with a lot of people. If you put in the effort, you’ll find your content is shared throughout Facebook.
Be sure folks are able to “share” content via your Facebook presence. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. This will help improve visibility for your company. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Don’t turn off the guest commenting function on Facebook. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Be sure to establish a personality for your brand. If your posts are boring, they will assume your brand is, too. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Do your best to keep up with all comments made on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Using Facebook as an effective marketing tool requires an investment of time and effort on your part. This does not mean posting 5 times a day, but it does mean regular updates. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Attract extra likes to your Facebook page by running a special promotion or contest. You could offer discounts or something free to a winner after you reach your goal. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
It is important to understand the reason for your Facebook page. Don’t create one just to say you have it. Do you want to communicate more effectively to customers? Or is it a way for them to reach out to you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.
Event sharing is a good way to increase your business. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. One great feature is that Facebook provides a reminder of the event.
If your business isn’t on Facebook yet, you should now be inspired to get it there. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Regardless of your history with Facebook, there is always room for improvement. The above advice will be a great help.
If you are suffering from a time crunch and can’t oversee your page, then consider hiring someone to help. Make sure that all posts are receiving prompt attention on a regular basis. Getting into a one-a-day posting habit can be rough for many. It’s not cheap to put your Facebook marketing into someone else’s hands, but it does save you precious time.