You’ve probably heard about growing your business through Facebook. If you don’t know about it, you don’t have to worry. This guide has the information you need to get started and become successful through Facebook marketing.Reply to people when they post on your page. You should monitor your wall regularly and also any related @ messages. Share your thoughts, particularly if it is a customer service issue.Consider holding online contests as a means of your Facebook marketing plan. Offer prizes or discounts to your users when they like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.All content that you post online should be linked from the Facebook page. If you write a blog, make sure that new posts appear on Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add colors, logos, photos and interesting apps. People on Facebook often like these types of pages instead of plain pages.Take advantage of Facebook ads and all they have to offer. Posting to your page will only get you so far. Purchase Facebook ads to expand your business. These aren’t expensive, and they can really make a difference.Consider creating a group instead of a page. Groups are like little communities where your fans can interact together. You can utilize a group and a page in tandem to keep users interested and interacting.Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just create the offer and then make it a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.Facebook Offers is a great tool for promoting giveaways and contests on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Never ignore a message that someone sends you. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.When you use custom audiences, you are able to target your ads to them by using their email addresses. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.Improve the Facebook marketing interface of your page using custom tabs. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. When you run a contest, put it on its own tab, for instance.A fan base is a must before you begin marketing on Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that, you are sure to see a big jump in conversion rates.Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.Immediately answer any questions and comments that your followers post on your Facebook wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Spend your money on more targeted Facebook ads.With all of these tips, you now are ready to tackle some Facebook marketing. Start using Facebook to market your business right now! Getting started immediately means that you will get results quickly. So start today!Make sure any posts you list have value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t make every post an ad, though.Earn Money With Your Website! Click here!