You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Social media has become so popular because people chatting with one another. Take full advantage of this by using Facebook to market your online business and showcase what it offers.Try to use Facebook ads. While your updates are certainly helpful, they can generally only get you so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are inexpensive and can pack quite a marketing punch.Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Cross promote information between your official website, blog and Facebook. You can reach significant numbers of people on Facebook.Always reply to comments posted on your wall to give followers a sense of connection with you. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply right away, particularly if the posting included a complaint or customer service request.Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to set up the specific offer and then promote it on your page. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.Never let a Facebook page get overridden by spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any page administrator can input keywords in this particular tool which are then automatically filtered out.Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have a store, you can create a tab just for that.Always take the time to answer any questions and address any comments made to you through Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Sharing a link to another page that has the right information is an appropriate way to give a good answer.With custom audiences, you can target your ads more effectively. This will lower your marketing costs and increase the company profits in the long run.Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.Your current customers need to be your main focus. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. You have to respect your audience if you want to be successful with Facebook marketing. This will boost engagement and build your relationships.Treat your old customers well. A shocking number of people fight to get new likes instead of catering to their current fans. Your audience must feel respected. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on another page gets attention. But really consider whether it’s the type of attention that’s best, overall. Post on other pages if you have relevant or interesting information to add. Spamming is something you should never do.
Consider purchasing Facebook ads. You can alter your ad to your customer base to maximize profit. You can set a budget and work only as much as you want to. Finally, you don’t have to commit long-term. The ad can be paused, discontinued or deleted at any time.Ask your fans for their input. Those that offer suggestions will feel important and a part of your team. A great way to do this is by getting them involved in business decisions. For example, if you blog, try asking them what kinds of posts they would like to read.Make a group just for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can give your customers valuable information and let the whole group in on deals and promotions. This is also a good place to learn more about your customers.Be sure people are able to share content with you and other people via your Facebook page. The more valuable your content, the more likely people are to read it. Facebook depends on people who interact and share with others. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.Never share updates that seem irrelevant to your own content. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Use a separate personal account to share details about your personal projects.Remember the purpose of your Facebook page. It shouldn’t be because everyone else has one. Do you utilize it as a means to speak to customers. Or is it a way for them to reach out to you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.Ask people in your fan base to comment on your recent product decisions. People love to feel important and knowledgeable. There’s no better way than to get your community involved in making decisions for your company. When you want advice on topics to cover on your blog, just ask!Maintain relationships with your clients through Facebook. Social media interaction is just as important as face-to-face interaction. Form long-lasting relationships by updating your content often and making it easy to understand. Give them rewards for their loyalty, like discounts, too.It is always important to nurture your relationships with others that you interact with on Facebook. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. One good rule of thumb for building relationships is consistently fresh content. Do not forget to provide rewards through discounts and promotions to your loyal customers.See if you can get your users to speak with you and each other too. If you find a conversation that was started on a post you’ve made, let people continue it. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Only step in if the tone gets raunchy or mean.Get your fans chatting with you and each other. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. You may offend users if you constantly hound them to stay on the topic that it originated from. The only time you should intervene is if things start to become offensive to anyone.The design on your Facebook page and your website should be similar. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. Visual cues make branding easy. Your customers will not know what is going on if it is not at least similar.Are you prepared to use Facebook to expand your customer base? Most people like using social media, so Facebook is a natural fit for marketing purposes. Use these tips to connect with a larger audience.See if your subscriber base will share content with their own contacts. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.