There is no denying the tremendous popularity of Facebook. It gets millions of people signing up daily, plus the hundreds of millions already there. If you run a business, you need to tap into this pool of potential profits. Continue reading to learn more.
If you are using Facebook for business, do it professionaly. Although social media tends to be more relaxed, it is important that you present your business as a professional one. People will trust and respect your business and what you have to say if you maintain a professional tone.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Monitor you wall regularly, and reply to any @ messages. Pay special attention to posts that express a complaint or a request for customer service.
Always post a link to any new content on your site to your Facebook wall. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Don’t let your Facebook page become overrun with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. You and your page administer can use it to filter keywords of your choice.
Think of Facebook as a way to share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Realize this. Make sure that you incorporate professional posts about your product on your page. Facebook usually drives up a bunch of traffic.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and then turn change the status to “Promoted Post”. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
A fan base is a must before you begin marketing on Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Never ignore comments and questions on your Facebook page. Make sure to give helpful answers, and thank them for their time. You can share the link to an article if it is going to answer any questions they might have.
Immediately answer any questions and comments that your followers post on your Facebook wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. It’s like a phone call: you would never leave it at a message left on your machine, would you?
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Those customers are random, so they do not have any reason to read your daily posts. You should definitely be focusing on targeted Facebook ads.
Hide your content from non-fans. You will get more fans this way because they will want to see the hidden information. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Include places in the body of your Facebook page. You can provide incentives for people to do so, which will make communication easier going forward. Contents and giveaways are a great idea.
Be sure folks are able to “share” content via your Facebook presence. The more valuable your content, the more likely people are to read it. Facebook depends on people who interact and share with others. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
It is important to get input from your fans. Those that offer suggestions will feel important and a part of your team. This is a great way to help build a community within your brand. Ask opinions on certain ideas that you have about your company.
Keep your subscribers informed of what is going on in your company. This isn’t the same as posting five times daily, but do regular updates. Your posts should contain valuable information that is targeted to your customer base.
Make sure you try your best to give your brand a personality. If your posts are boring, they will assume your brand is, too. Adding some personality can be great as long as it always remains professional.
It pays to cultivate strong relationships with customers and others you speak with on Facebook. Social media interaction is just as important as face-to-face interaction. Providing valuable, up to date content is on way to keep your customer relationships going well. Make sure you periodically run a contest or promotion to reward your most loyal followers.
If someone comments on your page, reply to it. This includes ones in the inbox as well as on the page itself. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Your website and your Facebook page should mimic one another. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. It will make people think your page is related to the brand you represent. Doing anything else may simply confuse your customers.
Facilitate interaction between yourself and other fans. Allow conversations to continue when they start on your posts. If you get rid of a post or tell others that they need to change the topic, it could offend them. Only intervene if the conversation becomes hostile or offensive.
Use your updates sparingly on Facebook. This option allows you to send a message to your subscribers. It should only be used in emergencies. This should not be used for simple promotions but as a means to inform followers of significant information.
As you can now see, Facebook is a giant marketing opportunity. After reading this advice, you are ready to start using these ideas right away. Don’t hesitate to put your social media marketing campaign into motion.
Speak with others through your Facebook page. Urge all followers to engage in discussions. You can either start conversations or ask a question to get them going. Once your followers start having a conversation, join them. This kind of personal interaction can help form a bond with your clients, turning Facebook fans into life-long customers or clients.