How Healthline Reaches 218M Visitors A Month With Laser-Focused User Intent
If you are among the countless people searching for health and health ideas,
there is a great possibility you’ve stumbled upon healthline.com. Established
in 2006 , the site has actually seen continual growth protecting authority and the top area on the
Internet in the health niche.
let’s dive in to find out more. Just How Much Traffic Does It Get Today, Healthline draws in 218M visitors each month. Source: Ahrefs From the very beginning the website has actually focused its efforts on developing a group of doctor working relentlessly to provide high quality info on health care and medicine topics. Today,
this mammoth of a site is amongst the most prominent and respected online businesses that set the standard for premium health care material. Main Competitors The main competitor of Healthline is webmd.com which it has actually surpassed by millions in traffic.
Source: Ahrefs How Healthline Gets Their Traffic A peek at SimilarWeb informs us that the site gets 88,47%traffic from organic search. Source: Similarweb What Keywords Does Healthline Rank For According to Semrush, Healthline goes after non-branded keywords related to diet plan, such as”keto diet.” Source: Semrush Based upon Ahrefs we can see top keywords connected to diet plan such as”mediterranean diet plan.”Not only that, the website also ranks no. 1 for”cbd oil”– a questionable topic commonly talked about across the web.
Moving even further, it’s not surprising that Healthline catches the attention of millions as it also ranks no. 1 for “chest workouts” which goes into the popular sports and training area.
The non-branded terms are concentrated on user intent and fixing their problems with nutrition also.
What Are Their Top Rankers
Their top 4 ranking pages are all “how to” articles targeting individuals who require quick and simple to follow directions on how to resolve their health concerns.
Source: Ahrefs What Keyword Ranks No. 1 Interestingly, their leading ranking page is for”rashes”– a extremely unpleasant and hard topic to talk about. Yet, they have actually covered it extremely well giving a long list of all kinds of rashes with bullet points summing up every one. On top of that, they speak about things that may trigger rashes and how to possibly treat them. The factor this works so well is that they provide a lot of actionable information that is extremely pertinent to the subject of rashes. They likewise answer the burning questions individuals may have resolving real problems at the same time.
With over 300,000 fans on Facebook, Healthline gets almost 40% of their visitors from the Meta giant.
Source: Similarweb Does Healthline Go Viral? Yes! Wondering what is it about? Well, to no surprise, it’s about weight loss! The most shared post throughout Twitter and Pinterest from Healthline has to do with weight loss. Source: Ahrefs What Are Their Most Powerful Links Apart from various links from wikipedia(
DR86 )and websites with the greatest DR on the planet(all the method up to 98 from Google), Healthline receives a ton of backlinks from medicalnewstoday (DR91)– its top media partner which already ranks in the leading SERPs. A really unsurpassable setup here. What Is It Built With Healthline.com operates on WordPress. If you wish to broaden or migrate the website it’s rather easy to
finish with this attempted and checked Content Management System. Just how much Does It Make This health giant generates income from advertisement placements on their website, editorial content in addition to affiliate partners. Based upon Similarweb, the website makes$
100 -$200M each year. Words Of Wisdom From The Owner David Kopp, the owner of Healthline.com believes that “The device really does matter. Nearly half of our traffic comes from mobile devices,”
The outtake? Make certain you do everything you can do to deliver the very best possible experience throughout all mobile phones.