How Healthline Reaches 218M Visitors A Month With Laser-Focused User Intent

June 28, 2022 Rolf Joho Success Stories

If you are among the countless people searching for health and health ideas,

there is a great possibility you’ve stumbled upon healthline.com. Established

in 2006 , the site has actually seen continual growth protecting authority and the top area on the

Internet in the health niche.

let’s dive in to find out more. Just How Much Traffic Does It Get Today, Healthline draws in 218M visitors each month. Source: Ahrefs From the very beginning the website has actually focused its efforts on developing a group of doctor working relentlessly to provide high quality info on health care and medicine topics. Today,

this mammoth of a site is amongst the most prominent and respected online businesses that set the standard for premium health care material. Main Competitors The main competitor of Healthline is webmd.com which it has actually surpassed by millions in traffic.

Source: Ahrefs How Healthline Gets Their Traffic A peek at SimilarWeb informs us that the site gets 88,47%traffic from organic search. Source: Similarweb What Keywords Does Healthline Rank For According to Semrush, Healthline goes after non-branded keywords related to diet plan, such as”keto diet.” Source: Semrush Based upon Ahrefs we can see top keywords connected to diet plan such as”mediterranean diet plan.”Not only that, the website also ranks no. 1 for”cbd oil”– a questionable topic commonly talked about across the web.
Source: Ahrefs
Moving even further, it’s not surprising that Healthline catches the attention of millions as it also ranks no. 1 for “chest workouts” which goes into the popular sports and training area.
The non-branded terms are concentrated on user intent and fixing their problems with nutrition also.

What Are Their Top Rankers

Their top 4 ranking pages are all “how to” articles targeting individuals who require quick and simple to follow directions on how to resolve their health concerns.

Source: Ahrefs What Keyword Ranks No. 1 Interestingly, their leading ranking page is for”rashes”– a extremely unpleasant and hard topic to talk about. Yet, they have actually covered it extremely well giving a long list of all kinds of rashes with bullet points summing up every one. On top of that, they speak about things that may trigger rashes and how to possibly treat them. The factor this works so well is that they provide a lot of actionable information that is extremely pertinent to the subject of rashes. They likewise answer the burning questions individuals may have resolving real problems at the same time.

Social Statistics

With over 300,000 fans on Facebook, Healthline gets almost 40% of their visitors from the Meta giant.

Source: Similarweb Does Healthline Go Viral? Yes! Wondering what is it about? Well, to no surprise, it’s about weight loss! The most shared post throughout Twitter and Pinterest from Healthline has to do with weight loss. Source: Ahrefs What Are Their Most Powerful Links Apart from various links from wikipedia(