Niche-Marketing-copy1Best Niche 

How to Find Profitable Niches

How to Find Profitable Niches With Low Competition

Finding a profitable niche with low competition is probably every internet marketers dream. After all, almost by definition, they would be easy to rank for in the search results and would make money.

But is this a pipe dream?

Or do these idyllic niches really exist?

The short answer to both those questions is a qualified maybe.

Most of the time, finding a nicely profitable niche where there is next to no competition is either a pipe dream or a state that won't stay that way for long.

Years ago, back when I used AdWords to sell other people's products, I was in that happy state. I was advertising a product that paid about $16 per sale and cost me about 4 or 5 cents per click. Which made it nicely profitable whilst I was typically the only advertiser.

Then someone mentioned this niche product to their list of internet marketers and suddenly – overnight – the number of advertisers shot up from one (me) to between 5 and 6.

But the sales didn't shoot up at the same time.

So the advertising cost rose and the income was split between the various advertisers.

Which meant that the only winners were Google and the people selling the product.

But for a short time (actually around a year) I was selling in a profitable niche with low competition.

And it can still be done nowadays.

The trick is to use the phrases that come up when you start typing.

The Google keyword tool (or whatever it's now been called) generally only suggests phrases with a handful of words.

Drill down a bit further using the suggestions that come up as you type and you'll find phrases that real people are searching for but that often have next to no competition. Not even advertisers.

In and of themselves, these aren't big markets. But they're often a subset of really big markets – even ones where you'd expect every single nook and cranny to be brim full of competition.

Like weight loss.

When I just checked, there were only two advertisers for the phrase "weight loss for men over 35". Four advertisers if I swapped the word "men" for "women" and all of those advertisers were on the right hand side of the search results. Pure heaven for an organic search marketer such as myself!

That took me seconds to find.

And I'm sure if I produced some relevant content for those two phrases I'd be nudging onto the front page of the search results sooner rather than later.

So if I can find that in a highly competitive area like weight loss, there are bound to be untapped areas in every other market.

It really is that simple.

Don't get bogged down with hours of research.

Just spend a short amount of time exploring the ideas that are hidden in plain sight every time you search for something online.

Then before you get distracted, create a piece of content for your site. And a video for YouTube (because if there's next to no competition on Google there's usually even less on YouTube). Then move on to the next sub-section of the niche.

If you'd like to know more about finding profitable niche website ideas then check out my other article here.

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