How Tracie Fobes Sold Her $18k Per Month Blog And Now Runs a Successful Coaching Business

March 28, 2022 Rolf Joho Success Stories

Tracie Fobes is a veteran on the

blogging scene. She introduced her first site, Penny Pinchin’ Mom, back in 2009 and grew it with no knowledge about blogging or SEO to eventually earn$ 18,000 a month. After a 6-figure exit, she moved her focus to helping other bloggers produce successful, profitable websites. Today, she runs her eponymous site, Tracie Fobes, where she shares her substantial proficiency with newbies and experts through more than a lots different courses, books, planners, and printables, as well as training services.

Keep reading to find out all about Tracie’s inspiring entrepreneurial adventure.

From 401( k) s to Blogging

For years I worked as a 401( k) strategy administrator. But when my very first daughter was born, I stopped my full-time task to focus on her. We’ve included 2 more kids and I still do not work beyond the house, however I still make a full-time earnings from the convenience of my living room!

At the minute, my earnings is produced through my coaching and items. I offer printables and books to help blog writers learn how to run their blogging services.

People sign up to get the one-on-one coaching assistance they need in the type of specific goal-setting, monetization efforts, and even blog site audits.

A Coupon Blog is Born

In 2008, my hubby and I chose we were tired of living paycheck-to-paycheck and that it was time to get out of debt.

Part of that procedure consisted of producing a practical spending plan. In doing so, I observed just how much I was spending at the supermarket for a family with three kids under the age of 5. Something needed to change.

I began looking into smart methods to go shopping and save. I shared those ideas in a group forum I came from but which no longer exists.

A good friend informed me I should begin a blog site.

The first thing I did was Google, “What is a blog?” I had NO idea what it even was!!

In January 2009, my website, Penny Pinchin’ Mom, was born.

Starting a Blog I knew nothing about blogging and, in those days, there were no practical courses, Facebook groups, or perhaps
teachers to assist me. Google was my teacher. I spent hours trying to figure things out. I broke my website more times than I can even count. I emailed other bloggers asking for assistance.
Nobody responded to. Every demand fell upon deaf ears, requiring me to discover it on my own.
I swore I would never ever allow another blog writer to feel the very same method I did, ever. I spent years learning so I might be a reliable coach and coach and, after I offered my voucher website, I released my other company, in 2019. Her Coupon Blog’s Earnings

At the time I offered the site, I was making $18k to $20k per month. I’m still currently the face of Penny Pinchin’ Mom, I have absolutely nothing to do with it. Ultimately, that image of me will disappear.

How Tracie Grew Her Site

Social media had been among my primary methods. I began my site when it was much easier to get traction and it helped tremendously.

Facebook utilized to be awesome! I would share a link on my page and all of my fans would see it.

I likewise found out how to utilize Pinterest, and that too would send massive traffic my method. As soon as I figured it out, I contracted out to a Pinterest marketing firm so I could much better invest my time on jobs that would increase my earnings.

I also relied greatly on networking. At that time I remained in a group of similar blog writers on Skype.

We would share the offers and offers we had actually discovered with one another. That caused backlinks to one another’s sites while still assisting our readers.

I’ve preserved those connections, and while all of us have actually proceeded to different services, we are still pals and support one another in our endeavors.

I did not understand anything about SEO or actually utilize it until 8+ years into my journey. I ranked, however it was not because I understood what I was doing. I was fortunate.

Once I found out how to do SEO, I began with the posts I had written and gone into Search Console to see where I might improve them. I updated h3s, h2s and titles, and added better material.

When that was done, I let the post sit for a minimum of 4 months prior to looking at it once again to see what might or might not be improved.

Link structure was very essential. Networking got my blog linked on websites all the time and that enhanced my authority on the subjects I covered.

The links were simple to get as I was an offer blogger and would share the deal I found with others. They would publish about it on their website and in their groups and would constantly thank me by adding a link back to my website.

Keyword Research and Content Creation

I just ever utilized the Google Keyword Planner (under advertisements). I didn’t actually comprehend how to utilize keywords until really late into my journey. I can just picture the extra success I would have had if I had begun earlier.

Once I discovered how they work, I would opt for the middle-of-the-road keywords as my domain authority was above 70.

That meant those that had a search volume above 1000 however under 5000. They were much easier for me to get to work because of the authority I had actually already established on Google.

I kept a Trello sheet and tracked every post I upgraded, including what was updated. That method, I might see what worked and what didn’t.

After a while, I was able to determine the kinds of keywords and updates that were best for my website, that made updating (and even composing new content) much, a lot easier.

As for material production, I looked inside my private group and on my Facebook page to see what individuals needed.

These were individuals who were currently interested in my content and understood that I was there to assist and assist them along their money-saving journey.

Then, I would do proper research and create the content so it would resolve the problems of people who already followed me (because if they required assistance, so did others).

Tracie Sells Her Site

At the time I sold the site, I was getting 15k to 20k pageviews a day.

I had been thinking about selling the site for many years and had actually mentioned that to other bloggers in the financial blogging community. One of them had contact with a business wanting to purchase blogs so he made the connection.

Our first chat was in August 2019 and I was finished with it in late October 2019.

As far as the quantity, I can’t provide a precise figure due to disclosure requirements, but it was more than $300,000.

Tracie’s Current Projects

In 2016, I began my new website, Tracie Fobes, but did refrain from doing much with it until late 2018 or 2019.

My leading marketing method is still networking. I’m involved in many Facebook groups where my target readers and consumers hang out. I react to their comments and supply aid and responses.

Essentially, I appear and people learn more about who I am and naturally find me.

Facebook is my primary tool. It’s easy to learn SEO or spend for ads, but when you can find your individuals and offer value to them, they will respond.

< img width=" 600 "height=" 300

” src =” https://www.nichepursuits.com/wp-content/uploads/2022/03/Premium-Link-Service-Ads-1.jpg “> Her Current SEO Strategy SEO is extremely crucial for my website. I’m constantly updating old material and identifying what topics I need to discuss to increase my organic traffic.

I don’t release brand-new articles other than a number of times a month, but I do continue upgrading existing material as required to get it to rank.

I have an email list and will share those articles when they are a fit. However, the reality is, my e-mail list is a marketing and earnings generation tool instead of something for self-promotion to get them to my website.

Every article I write or update has a quality list building provide inside of it, something to assist that specific reader get more details or aid on the subject gone over.

That email then has a funnel that causes a paid product, which gets them to purchase my courses and books.

Optimization

I begin with competition when it comes to updating old posts. What are they doing that I could do better? Then, I take a look at Search Console to see which keywords I might be ranking for but for which my position might be improved.

I upgrade the post but never touch the URL. That means brand-new title, metas, H2s, and H3s, and making sure that the post is well-written without keyword stuffing.

Keyword Research

If I need additional keyword ideas, I’ll utilize SEMRush, Ahrefs, and even Keysearch. I will even go to Google to see what my rivals are doing so I can guarantee my post is even better.

I constantly search for search volumes of 100 or less and go for those very first, and then I frequently end up naturally ranking for greater volume keywords as time goes on.

I likewise took two SEO courses that truly helped me: Stupid Simple SEO by Mike Pearson and Easy SEO Revamp by Debbie Gartner.

Connect Building

Link building is always extremely essential for me, but I do not actively pursue backlinks. However, the posts that rank get backlinks from reliable websites. I will respond to HARO demands from time to time, but my time is not invested doing outreach.

Material Creation

This procedure begins with my group members and the emails I receive. They are the people I want to serve, so I compose what they need. As soon as I have the topic, I do keyword research study and after that start composing.

I let the post sit for 3 months and after that make enhancements based upon what Search Console tells me. I do not outsource anything as every post needs to come from my voice. Even AI can not do that.

Tracie’s eBook and Course Earnings

Below are a few screenshots. The very first is Teachable, and I moved from that to ThriveCart early in 2021.

Below are some of my course sales utilizing ThriveCart( 2021 numbers) And this is the shop where I have a few books listed: I am not yet making almost what I was with Penny Pinchin’ Mom as I have actually scaled back my earnings techniques and time invested working so I can concentrate on my family. Tracie’s Books and Courses for Bloggers I have actually created numerous books and courses that vary from assisting brand name new bloggers discover where to begin, to helping more knowledgeable blog writers increase their income. Some of my items include: Blog Accelerator

, which is a bundle of a number of courses to assist new blog writers find out how to ready up and begin blogging Sponsored Success, a course to help bloggers

carry out and find sponsored post opportunities that can significantly increase their earnings Lucrative Email Plan, a book that helps bloggers much better understand what to do with their list to make more money, without seeming like a used vehicle salesperson I likewise offer both a one-hour

Power Hour and a 6-week training intensive to help bloggers with their concerns and issues so we can work to develop a reliable and smart earnings and development strategy. I’m presently dealing with an extensive course about producing and utilizing funnels effectively so bloggers can not only grow their lists but likewise their income without having to appear every single day. I produce all my books in Word and my covers in Canva. My courses were initially developed on Teachable but I am moving all of them to Learn. I use my Facebook group and email list to promote my

items. I will run Facebook ads and directly sell instead of trying to grow my list as I find that has a much better ROI. Tracie’s Plans for the Future I’m not trying to get rich with this site.

Because I like it and any income I make is a perk, I do it. It’s why my courses are all incredibly budget friendly and I don’t charge hundreds or thousands for anything. One course is over$ 200 and everything else is listed below … most cost less than $100. I decided to do this as I know what I would want to pay. I also know I’m attempting toassist blog writers who aren’t making

money. I also feel it’s outrageous to ask someone wanting to learn to pay thousands to learn what I can teach

them at a cost they can pay for. I started my very first website as a monetary, money-saving blog writer which remains in my blood. There is no factor anybody ought to pay more than they require to in order to discover how to establish and run a rewarding blog. I prepare to do this until I’m fed up with working.

Her Three Favorite Tools My leading 3 tools are: Facebook, for networking and development( and some advertisements from time to time) ConvertKit, for my

e-mail marketing ThriveCart, for course creation and sales The Biggest Challenges in Growing Her Business The hardest part about growing my organization has been seeing technology evolve. It’s constantly difficult to stay on top of

all the changes to make sure that what I teach is current. It

takes a great deal of time and

effort to update and maintain

the information I share. I am on many email lists and read what others are doing. I

pay attention to concerns in the multiple blogging-focused Facebook groups I’m in and when there are modifications orissues, I turn to the specialists I depend see what they

have to state. But, in the end, I always evaluate it myself. I’m not about to inform somebody to do something that I have not personally checked. That makes no sense as I need to be able to

stand behind every word I share. Her Most Important Accomplishment I think my biggest accomplishment is my valuable nature. I put helping others above income. While some state that is a mistake, I do not think it is. We all require to do more to help others. If Only She Knew When She Started I want I had known SEO faster when I had the first site

. Who understands– I may have kept it around longer and worked with others to preserve it. Her Biggest Mistake With Her Business My most significant error was certainly putting all my eggs in one affiliate partner.

I nearly lost my business years earlier due to the fact that
my main earnings source altered my affiliate structure. I’m speaking about Amazon.
I had 7 people working for me at that time. I had to let 5 of them go. I required to find extra partners to promote.I then recognized I needed my own item

and developed printables, books, and even a course to create income. Now I have a really well-diversified earnings strategy, so if one decreases, it

won’t cause chaos as it did in the

past. I deal with a minimum of 10 to 25 different partners and promote what works based on what I need to help my list and readers discover. Guidance for Other Entrepreneurs You need to be client.

You won’t make thousands a month for a while, and that’s why whatever you do requirements to be a passion task from the start. That method, when you aren’t making what you wish for, the love for the subject brings you through. I would also advise investing in your education. Sure, post and YouTube videos share some things, however

you have to put everything together. The ideal course will show all of it to you in such a way that makes sense and puts the pieces together so

you can apply what you learn in a systematic way.