Millions of people log on to Facebook each day. You are likely among them. As a business owner, you can use Facebook as a tool to market your brand. Here are some useful tips for using Facebook to market your business.
Having a contest is a good way to glean fans. Offer prizes or special deals to those who like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Your fans should be interacted with on a regular basis so you can cater to their needs. If people post things on your page, take note. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Do not ignore any questions or comments that are asked of you on Facebook. Show that you appreciate their questions and comments, and give helpful responses. Additionally, post a link to an article on your site if it can answer their questions.
Consider buying a few Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They cost very little and can have a big impact.
In order to make the most of your marketing efforts, build a fan base that is solid. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Never let a Facebook page get overridden by spam. Filters are available to help stop spam before it even appears. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
All your content needs to be “Share”-able. Posting valuable content will encourage your fans to share that information with their friends. People on Facebook want to share with each other and interact with companies. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.
Always be sure that you’re answering things when people ask you questions or leave you comments. Thank them for contacting you, and give them a great answer. Additionally, post a link to an article on your site if it can answer their questions.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. Posting once daily is generally sufficient. Your updates should have lots of content and contain information customers are interested in.
Use the custom tabs to maximize your Facebook marketing efficiency. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If you have a current promotion, make a special tab for that.
Do not turn off comments; your fans need to tell you how they feel. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Consider buying a Facebook advertisement. You can tailor your ad so that only people of specific age or gender criteria see it. You are also able to keep the ad within a particular budget, spending however much you want. There are no long-term commitments. The ad can be stopped at any time.
Run an occasional competition or contest for getting a certain number of Likes to your page. Offer discounts or a freebie to the winner after you have met your target goal. This gets you many more subscribers, and it also gets you a review from the winner.
Use the focus of your business as the basis for creating a group. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Inform your subscribers about the new products or discounts you are offering. This is also an excellent way to learn more about your target audience.
The design on your Facebook page and your website should be similar. For instance, if your site contains a lot of blue, be sure your Facebook page also does. This helps folks make the connection between you and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Put resources that are real towards any type of Facebook marketing. Facebook is a huge deal and it will help to expose your company to many people. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. For the best results, you must provide the needed resources.
Don’t overuse the Update utility. This allows you to send out messages to everyone that follows you. Use this for important updates and events only. It’s not intended to spam your fans!
Always know the reason why you’re using Facebook. Just putting one up for the sake of having one is not enough. Do you want to talk to your customers through it? Or is it a way for them to reach out to you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Encourage your followers to share the content they like on your Facebook page with family and friends. Give them a reason to by offering them something of value for sharing your updates with the people on their friend lists. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.
After having read this article, you’re now in the possession of Facebook marketing information. If you put the advice you’ve learned here towards your marketing efforts then you will realize that this isn’t something that is terribly hard to do. If you get to work today, success will come quickly.
If you have an outlet or store for your company, use Facebook’s check-in function. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. Their friends will note the regularly visits to this business and may be intrigued to find out more about you.