All Instagram users will have the ability to share links in Stories, getting rid of the requirement for 10k followers for actionable material.
Instagram is the leading social networks platform for influencer projects, helping increase brand recognition and drive sales by leveraging the engaged audiences of the
platform’s developers. Currently, it’s an obstacle for affiliates to promote brand names through trackable links on Instagram. Although bigger accounts with over 10,000 followers have more in-app tools and features, smaller sized influencers struggle to monetize content on the platform– restricted to a link in bio to direct followers to purchase recommendations.
This is all set to change following this week’s announcement.
Now, all Instagram users will have the ability to add links to their Stories utilizing the link sticker function. With this, items, links, brands or anything else the content creator wishes to share can be easily linked for their audience to click on and, eventually, to buy.
Why is this important for affiliate online marketers?
The rollout of link stickers indicates Instagram users, despite their fan count, can now include affiliate links straight in their Stories together with the content they’re promoting, versus potentially being restricted to a ‘link in bio’ choice– opening more avenues for creators and brands alike, as they’ll no longer be restricted by benefits managed to macro-influencers. The resulting result is more collaborations, sales, income and commissions.
For creators on ShareASale, to start promoting merchants in your Instagram Stories with the sticker, all you require is an affiliate link for the page or product. Simply once you have actually added material to your Story choose the tool from the leading navigation bar and paste in the ShareASale affiliate link. You can then add it to your Story.
Outside of the link sticker performance, there are a couple of other ways to include affiliate links in your content:
- Link in bio: This is an excellent, prominent place to add an external ShareASale deeplink that is evergreen and irreversible.
- Save as a highlight: This allows users to click on your links beyond the traditional 24-hour Instagram Story lifetime.IGTV: Incorporate ShareASale links within the video description of an IGTV and include it to an Instagram Story (you can click to access your content library)
. Discount Rates: Using ShareASale’s unique coupon codes, creators can utilize customized voucher and discount coupon codes to
- encourage conversions. Merchants on ShareASale can create these for their affiliate partners within their account by going to Creatives > Deals and Coupons. These are appointed to particular affiliates and allow them to earn commissions for driving sales without requiring a link. Sign up here if you are an influencer and not currently part of ShareASale’s network to start promoting our 16,500+ marketers in your Instagram
Stories. If you are a brand not working with ShareASale and wants to leverage the reach of our 225,000+ affiliate partners, please get in touch.