If your business isn’t making the money you would like it to make, maybe it’s time for a fresh marketing blitz, and Facebook is a great venue for that. If your business takes off on social media, you will get a huge surge of customers. Learn how to do it below and become an expert on Facebook marketing.
Contests are a fantastic way to increase interest in your company. Offer up discounts and prizes in return for having your customers like your Facebook page. Show proof that you have awarded the prize after the contest ends.
Your fans should be interacted with on a regular basis so you can cater to their needs. Check out anything posted to your wall. Lots of successful companies have implemented useful marketing strategies from their consumers. Do not neglect your following, as they are the keys to your success.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Respond to concerns, especially when it is a direct question or product concern.
Posts about your business should always be professional. Although social media is relaxed, you should never post anything that could be deemed unprofessional. This will help to increase the credibility of your page.
You could create a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Always respond to comments written about you or to you on Facebook. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Pay special attention to posts that express a complaint or a request for customer service.
Answer all questions and reply to all comments. Thank them for contacting you, and give them a great answer. Put a link up to your website should you have something on there that is relevant.
When someone sends you a message or comments on your page, reply to it. Try to answer their question with a helpful answer, and thank that person for contacting you. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Building a fan base is the first step in marketing through Facebook. You should always aim at gaining a large following. If you have that may fans, you can see some real success.
Ensure there are easy to find areas in your Facebook page so followers can sign up. You can even use a promotion or giveaway as incentive to garner new followers. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
Be aware of when it is appropriate to post on other Facebook pages. If you are posting on a page that isn’t your own, it can gain you attention. You need to make sure it is good attention. Only post when you have valuable information to share. Avoid spamming because this will just annoy people.
Put in real work to keep your fans up to date on your page. Opt for quality posts over quantity. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Give away free items on your Facebook page. Offer a contest or a giveaway to your current customers. It may cost you small amount, but you will have more people to communicate with.
Don’t turn off the guest commenting function on Facebook. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.
Companies like car dealers may not need a page on Facebook for their business. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Use ads instead of a Facebook page in this circumstance.
Only post professional looking photos to your page. These pictures need to make a great first impression. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.
Give your audience spots to sign up on the Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. You can give a prize for signing up, or require registration to enter a contest.
Encourage your followers to interact with your brand and others on your page. If a conversation begins on a post of yours, let it continue. Do not delete posts, as the user will probably stop following your page. Only step in if the tone gets raunchy or mean.
What doesn’t work with Facebook marketing? There are certain things you should avoid. So many examples exist. Most people flock to the good advice and generally avoid the bad advice. Make sure you buck the trend and also learn what does not work.
Don’t use Facebook’s update feature too often. This option allows you to send a message to your subscribers. You should use this feature for important events and news. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
Ask people to put up reviews. Those who have interest in what you’re offering enjoy seeing reviews from past customers. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.
When you’re trying to make your business do well, then you’re probably feeling quite a bit of pressure if you’re a marketer. Facebook can help you get the job done right. Use what you learned here to give you the upper hand.
Encourage your followers to share the content they like on your Facebook page with family and friends. Offering an incentive such as a discount when they share will help you gain more subscribers. A coupon code can be given if they share your update with their friends.