Do you have a Facebook business page? If not, you’re missing a golden opportunity. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.Consider establishing a Facebook group instead of or in addition to your page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Allow your subscribers to post content on your Facebook page.If you want learn more about what your fans want, interact with them regularly. Pay attention to any posts that people make. You can alter your marketing ideas to match what your customers want. Give your fans the attention they deserve because they made you the success that you are.Never ignore comments and questions on your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. Do not hesitate to share a link to your site if an article or page perfectly answers their question.Offering contests is an effective way to increase your fan base. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through and actually award a prize or you will appear dishonest.To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. By doing this, you’ll be able to gain the attention of people who may not know about your page. Having said that, it’s crucial that this attention is desirable. Only post on other pages whenever can positively contribute in some way. Don’t ever spam!Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media presents a casual platform, you and your business must always be presented professionally. You will develop a better reputation if you stay professional.Choose your updates very carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You should add pictures and colors to attract attention. Facebook users tend to be drawn to these kinds of pages over plain pages.A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. When only followers can see certain parts of your page, it will make visitors want to become followers. Leave a good portion of your content visible for both SEO and enticement.Make sure that your Facebook page is spam-free. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any page administrator can input keywords in this particular tool which are then automatically filtered out.Do not talk about things that you cannot connect with your brand. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Use your own personal Facebook account if you wish to do that.Think about creating your own group rather than just a page. Facebook groups will encourage potential customers to establish their own community. You can also use a group and a page to give updates and allow users to share content.Make sure your viewers are able to “share” the content of your Facebook page. If your business page contains excellent information, then your customers will likely want to share it with others. Because Facebook is a social media site, it thrives on interaction. If you make the effort to give your audience valuable information, it will pay off for you.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Create the offer and then make sure to post it on the wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.Make a personality for your brand. If your posts are boring, they will assume your brand is, too. While you do want to convey your brand personality, you must keep everything professional.Know when you ought to make posts about the business outside of a personal Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention. Make sure it’s the kind of attention you want. Create posts when there is something positive for you to say. Make sure that you avoid spamming other pages.Keep your subscribers informed of what is going on in your company. This is not to say that you should post multiple times per day, but regular updating is important. Keep your content fresh and filled with relevant information your customers would want to read.A great way to turn visitors into subscribers to to make some content available only to those who subscribe. Having hidden content will make it so those who are interested will have to become a fan. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.Users should be encouraged to interact with the other fans as well as you. Let conversations flow on your page. Don’t delete their post or you might insult them. You should only intervene if offensive statements are made.Always post high quality photos on your Facebook page. These pictures need to make a great first impression. You should invest in a good camera and never post anything that can be viewed as negative.Keep your profile updated. If there are any changes, make the changes on the profile page. That can be helpful to your customers, who want to know about your offerings. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.Nurture the relationships that you have on Facebook. Build strong and trusting relationships with those you interact with. One way to help your relationship grow stronger is by providing people with simple and unique content. Make sure you periodically run a contest or promotion to reward your most loyal followers.If you aren’t able to update your Facebook status regularly, use a tool to schedule updates. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. Test drive different scheduling tools until you are able to find a tool that has what you need.Hold contests rewarding people for achieving a particular number of likes about your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.Speak with others through your Facebook page. Get followers to chat with you. To help get conversations started, ask a question. When they are talking, chime in. When you talk and share in the conversation, they will start to view your company as a person and will be more likely to use you when they need what you have to offer.If you have not yet set up shop on Facebook, hopefully now you will. You now have what you need to know to start your Facebook marketing plan today. Even if you’re already using Facebook, you can improve things. Apply the advice above, as they will make a real difference.Ask your visitors to share your page among their friends. Offer an incentive if they do so, like a discount they can use the next time they buy something. Many companies will offer a coupon when a specific number of “likes” are received.