Are you prepared to begin beating the competition? Would you like to market on Facebook just like they do? Do you wish to out-campaign them once and for all? It will take some learning and determination, but you can gain the education from the article below.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Just get the offer all set up and change it to “Promoted Post.” If the offer is good enough, promote it to those who aren’t fans, too.
Creating a contest for your Facebook page is something that you can have some success with. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Utilize custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If you have a current promotion, make a special tab for that.
Your current customers need to be your main focus. A shocking number of people fight to get new likes instead of catering to their current fans. If your fans think you respect them, your marketing will be successful. These customers can champion your brand if you engage them effectively.
Hold a giveaway promotion to get more followers. Offer a contest or a giveaway to your current customers. It may cost you small amount, but you will have more people to communicate with.
Facebook Pages
Offer something exclusive if someone “Likes” your page. Likes are a good way to raise the profile of your page. Consider offering people something free and exclusive if they like your page. You could give away a free sample or even a chance in a sweepstakes. The more benefit they receive, the quicker they will click that button.
Post on other people’s Facebook pages. Posting information on other people’s Facebook pages can garner a great deal of attention. Make sure your posts get the attention you want. You always want to keep your posting professional and a reflection of your business. Spamming is something you should never do.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Irregular customer interaction also means they will be quite uninterested in your postings. Use ads instead of a Facebook page in this circumstance.
Try to add value and relevancy to each of your Facebook posts. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t do a hard sell though.
When a follower asks you a question on your wall or makes a comment, always respond. If someone makes the effort to leave a message, you should also take time to communicate with them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
See if you can post things to your Facebook page that allow people to sign up for offers from you. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Consider holding a contest or sweepstakes.
Personalize your brand. When the things you post are boring, they’re going to have the same outlook on your product or service. Though you should remain professional, be sure some personality is shown.
Never make the assumption that Facebook is the only game in town when it comes to social media marketing. While Facebook is wildly popular, each demographic has its preferred social site. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
Maintain a constant relationship with your subscribers on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Fresh and simple content is king. You must be sure you are rewarding your loyal customer base with special deals.
Create a special group that is only for your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Also, you can use this as a platform for revealing deals. This is a good way to become acquainted with your customers.
If someone leaves a message on your page, respond to it. This includes ones in the inbox as well as on the page itself. This may take some time, but the personal touch will be appreciated.
Always allow people to comment on your page. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
Attract extra likes to your Facebook page by running a special promotion or contest. A discount on your products or a valuable item is a good prize to offer to the winner. This will also increase your traffic, resulting in many more sales.
Make sure you really understand the purpose of a Facebook page. Don’t just use a Facebook page because everyone else is doing it. Are you communicating to your customers with it? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. There is a real difference between using your page to grow sales and using your page as a customer service tool.
Make sure your profile remains updated. When changes occur within your business, you must make the changes on your profile. This can help your customers find the information they need. Altering your profile can make your page look fresh, too.
Try responding to every comment you receive. This includes ones in the inbox as well as on the page itself. You’ll have to put in some effort, but fans will love the personal touch.
Don’t overdo your Facebook updates. It can be used to send a direct message to those following your page. Use this for important updates and events only. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
Use a competition or contest occasionally to get a minimum number of likes onto your page. Offer a prize to be handed out after your goal is met. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
If you’re not able to stay online to share Facebook updates in a timely fashion, try to use a type of scheduling tool. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. Sample an array of tools until the right one comes along.
Your posts should contain a variety of content while staying on one subject. You should always remain relevant, but it is very important to stop repeating the same things. Use various methods to engage your fans. Share pictures and ask questions along with normal posts.
There is no harm in asking fans to share what you post. Give them discounts if they share your information. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.
Do not neglect the power that event sharing can have for your business when using Facebook. For instance, create an event anytime you go to a trade show. This will inform your customers of the event. This is a great way of keeping your site up to date and relevant.
Facebook Marketing
If you get negative feedback posted, share your response. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. The better your dealings with people, the more admiration you will receive and this will lead to additional work down the line.
Now you can see that there are no excuses for you to not do well with Facebook marketing if you just try your best. You will now be able to show them who is the real leader in Facebook marketing! Use the important tips you learned today to help you in your marketing endeavors.
It is very difficult to gauge tone when you are reading a post, so make sure that you keep that in mind. If you are using messages that look generic your recipients will think it is spam.