Are you wanting to attract millions of customers to your business? Do you know that Facebook can help you with that? There are many people on Facebook and if you know what to do, they can be your fans.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Reward them with prizes and incentives if they like your page. Follow through and actually award a prize or you will appear dishonest.
Facilitate regular interaction with your followers so you understand their needs and interests. Make sure you notice when people make posts on your page. There are a lot of popular businesses that get marketing tips from their fans. Don’t forget that your fan base is what has helped you get to where you are now.
Increase customer engagement by commenting on the things they post on your Facebook wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply back, particularly if it is a complaint or someone who needs service immediately.
Does your page stand out from the competition? Use many colors and images relating to your product. An appealing page is much more enticing than an ordinary page for Facebook users.
Use a contest to build talk about your brand. Encourage your visitors to join your page in order to be eligible for some free products. Post who the winners are to your Facebook page; do this often to grow your business.
Don’t let spam overrun your page on Facebook. There are built-in filters that can help you monitor your page. If you have different page administrators, they can help you with this.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link a summary of your blog onto Facebook if you have one. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
You need a good fan base when you are using Facebook as a marketing strategy. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
When using Facebook, think of it as a strong platform for sharing quality content. It’s not just about silly informal conversation, there’s real content going on in Facebook. You can have lots of different kinds of conversations. Spend time producing quality content and use your page to promote these posts. You’ll find that Facebook tends to drive a lot of traffic!
Don’t forget about your existing audience. A shocking number of people fight to get new likes instead of catering to their current fans. In order to market using Facebook, your audience should feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Try making a group as an alternative to creating a page. This will help generate an online community for better interaction. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Consider carefully before you promote your business on someone else’s page. You can gain attention from others’ Facebook pages. You need to make sure it is good attention. If you have something good to say you can post on other pages. Don’t spam others.
Always answer to the comments and questions people send you on Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Additionally, post a link to an article on your site if it can answer their questions.
Give your audience spots to sign up on the Facebook page. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Use this to hold sweepstakes or offer coupons.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Clearly, Facebook is great for marketing businesses. There are quite a few people out there that use Facebook and that means that you can reach out to them if you know what you’re doing. This article has given you the advice you need to start using social media to your advantage. So what are you waiting for? Get out there and start promoting yourself!
Buy a Facebook ad. These can be customized for people of a specific gender or age to see them. You can use your own budget, doing as little or as much as you want to do. Also, there is not any long-running commitment involved. Your ad can be taken down at any time.