Joining our Influencer Interview series today is Ian Fernando, founder of IANternet Media. Ian has 15 years of experience in affiliate marketing, media buying, and pay-per-click marketing. Back in 2013, he developed his first SaaS job focused on growth hacking and insights, driven from marketing links and landing pages. Ever since, he has been a featured speaker at seminars like Affiliate Virtual Summit, ALO Event (Affiliate Leaders Online Event), and many more. He has likewise been welcomed to various podcasts, including ClickDealer, MaxWeb, and RichPush.
Cloudways: Ian, it’s lovely to have you for this interview. Could you please inform our readers about yourself?
Ian: Sure, I am an affiliate blogger at Ianfernando. I initiated my journey in the affiliate area 15+ years back. From being an e-commerce store reseller at eBay and selling ebooks at MySpace to being an incredibly affiliate of hundreds of brand names, my profession has actually revolved around affiliate marketing and media buying.
Not only have I developed software as a service however currently, I am also releasing a community-driven business, to Affiliate Business Club Online, which is a chat application that responds to questions appropriate to project management together with some industry-leading case studies as an example. Being pretty skilled in the online area, I have actually remained in dropshipping in the ecommerce industry. The first affiliate network that I dealt with was Azoogle. You can say that I have aced and belonged of every brand-new venue of internet marketing.
Cloudways: From entering the affiliate marketing industry 15 years ago to end up being a distinguished name in the market, it’s been quite a journey for you. Would you care to share this story with us?
Ian: The journey in the affiliate world resembles a roller coaster ride with rough patches and ups and down traffic patterns, high prospective deals, and other elements. You have to understand the current market patterns, then you evaluate a whose deal to trust and accept. Affiliate marketing is more about trust and affiliate-merchant relationships. What to look for in particular offers, what worth there is in the offer for your followers, to have a constant trustworthy relationship with them and help them get the very best results. You develop your workflow. It depends upon your consistency as it will not assist you make a lot in a brief span.
Let me share an experience of mine with you. There were months in which I didn’t make any cash and there has actually also been a time where I made 7 figure earnings for months. The affiliate marketing market is everything about pressing yourself to recuperate and learn from your failures.
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Cloudways: What motivated you to enter the affiliate world a years ago?Ian: I started it as a side hustle in order to produce some passive earnings as I wished to get rid of 3 jobs. In the early stage of my profession, I was working as a customer care agent at a call center over the night shift while being a barista over the weekend and Human Resource Manager at Walmart over weekdays as a full-time employee.
My side hustles assisted me understand that I might avoid part-time earning by concentrating on the income generation approach. This had a lot of scope, however it was underutilized. I never ever intended to be a self-driven affiliate or an effective entrepreneur marketer, I just wished to avoid the two tasks and have a directional vision which was my goal.
By doing that, I reached a ceiling at my one job. I ‘d climbed up all the method up as the data analyst and after that I told myself, “Hey Ian, if you can eliminate 2 jobs, you can get rid of this one as well, all while earning more with much better income generation possibilities and unapproached opportunities.”
I worked 40+ hours in a week while doing side hustles and then I began getting productive outcomes by making more than all the jobs I did previously. I wished to do more for myself, and it permitted me to push myself even more.
Affiliate marketing is the most non-frictional way to enter into marketing because you just work over recommendations, traffic, and conversions.
Cloudways: What are the patterns and difficulties that beginner affiliates experience in the affiliate marketing market?
Ian: I think a great deal of affiliates start off with issues, they believe it’s difficult. They dive into it but do not understand how to make a path however I think the greatest challenge is creativity. As a marketer, you need to have an innovative trigger. You need to understand the psychology of a user to understand what his unidentified and recognized requirements are, what the user actually wants. That’s why I would suggest aspiring affiliates to have enthusiasm as their driving force when diving into the world of affiliate marketing, rather than having money as their driving goal.
Creativity comes automatically when you have the passion to attain something. The more you crave cash rather of imagination, the more you lose your focus, energy, and time.
Cloudways: In your viewpoint, how can these problems and challenges be alleviated?
Ian: The best way to get creative is to know your audience. The phenomenon of Know-Your-Customer (KYC) works hand in hand with your success. Think outside of package. For example, when I did advertisements, I did a teeth whitening offer and people asked why would you do a teeth lightening offer in a business category for a social media network. All I thought was don’t you want white teeth for a great job interview. I didn’t state buy this tooth whitener. I said, “Hey, land that task with this one teeth whitening trick.”
You’ll get innovative after you find out the worth. The very best method to pull out imagination is to pull out a notepad and reveal what users would think about it.
Cloudways: How can affiliates exploit emerging opportunities in this market? It would be great if you might call a few opportunities that have real potential!
Ian: There are lots of chances. For instance, a great deal of affiliates are moving towards the list building for sales. Some are likewise doing survey analysis for information research study about how consumers behave, view, and get out of a product/service they are recommended. The affiliate market is still unexplored, despite the fact that every company needs a referral.
And you can make referrals through a variety of opportunities, like media buying, natural search or social media. How can you explore what you are best at? Just discover the direction where your passion drives you, and start exploring and experiencing various ways to move forward.
Related Content: 7 Content Marketing Tips to Boost Your Affiliate Earnings
Cloudways: With more than 15 years of experience in digital marketing, job development, lead generation, and affiliate marketing, what are the typical mistakes brand-new affiliates make in your experience?
Ian: Giving up. It’s the greatest error affiliates make. Like if you lose $50, you stop. That’s the wrong method and perseverance is required. I have lost hundreds and countless money and I still push through since I understand the market dynamics are moving, changing, and growing, so I require to a/b test the best approach to get the very best results. Since you only work over recommendations, traffic, and conversions, affiliate marketing is the most non-fictional method to get into marketing. You do not need to stress over merchandising, logistics, or any other thing that other business owners have to focus on to produce a high-income stream.
The best part about affiliate marketing is that it teaches you to apply various methods like lead generation, digital marketing, starting an agency, or becoming a marketer for promoting an item and posting product evaluations
As soon as you learn more about this tactic, you can promote your own digital product also. Even when you walk out of this industry, you would have the skillset to start your firm based on your marketing methods.
The 2nd mistake affiliates make is to fear losing. The affiliates require to understand that losing is really winning when you learn from your losses.
Cloudways: You reached a 6-figure affiliate earnings and became an inspiration for numerous affiliates, all as you became a very affiliate of lots of brand names. What is the secret dish for your success? Any recommendations for newbies?
Ian: Treat your affiliate product as your own item that you need to make the marketing technique of. Consider the business you work with as your client and its item as your client’s mega job. If you are a part of the Cloudways Affiliate Program, treat Cloudways as your customer, remain in constant contact with your affiliate manager, and discuss your promotional method and obstructions to smooth your procedure.
The greatest issue for newbies is that they are terrified to leave their convenience zone. They are fixated on their routine-based conventional methods of promo however they need to take dangers to stand apart in the crowd.
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it’s Way to Your Inbox. Cloudways: Okay, enough with the shop talk. How do you spend your leisure time?
Ian: My routine is quite focused. Like I do gymming and yoga in the morning, and I offer time to football or basketball. I delight in traveling. Presently, I remain in Columbia. Prior to this, I remained in Asia for the last 5 years. My leisure time is about taking pleasure in every second of my life by satisfying different individuals, understanding their culture, and being a part of it for the time being.
Cloudways: All right, here are some rapid-fire concerns to help us comprehend your perspective of happiness, life, and success.
Here we go!
- Your Motto in Life: Stop living in fear
- Source of Motivation: My parents
- Your Inspiration: Living life and taking pleasure in every second of it
- Perfect Vacation Spot: As a digital nomad, I do not have a particular area but I like the beaches of the Philippines.
Are you an incredibly affiliate?
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Cloudways: Ian, thank you for your time! Whom would you advise that we interview next?Ian: KJ Rocker
The social links of Ian Fernando are offered listed below: Facebook: Ian Fernando, Reddit:
@ianternet, Twitter: @ianternet Share This Article Grow Your Income with Our Affiliate Program Join, Promote, and Earn. It ‘s That Simple !
Faiza Ismail Faiza Ismail is a Digital Marketer and manages affiliate collaborations
A Managed Cloud Hosting Platform. She has an extensive history of operating in numerous aspects of Digital Marketing, Community Management, and Corporate Communication. She enjoys to play chess. Connect with her at [email protected] × Get Our Newsletter Be the very first to get the current tutorials and updates. Thankyou for Subscribing Us!