There are tons of Facebook users around the world. Chances are good that you are someone that is on there too. If you are a business owner, Facebook can expand your customer base. These tips can help you learn about Facebook marketing.
Be sure to link all content published online back to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Give away free items to loyal or potential customers. Get people to join by enticing subscribers with some free items. Put the list of winners on your wall, and keep doing this every time you have a contest.
Facebook is a content sharing medium. It can be used for so much more than chit chat. Treat it that way. Create informational posts and videos to post on your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Keep your Facebook page from becoming covered with spam. You can monitor your page with certain tools, even when you are not online. You and your page administer can use it to filter keywords of your choice.
Facebook Offers give you a way to promote yourself. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.
Make a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can have both a group and a page, the page for updates and the group for interactivity.
Always take the time to answer any questions and address any comments made to you through Facebook. Show that you appreciate their questions and comments, and give helpful responses. Put a link up to your website should you have something on there that is relevant.
When marketing with Facebook, your whole intent is to boost sales. Because of this, you need to establish monthly sales goals. Getting a lot of likes on your page does not mean much if it does not translate into sales. Look at your results and make tweaks to your strategy if you do not make what you expect.
Remember the customers you already have. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. A respected audience is a happy audience. This will boost engagement and build your relationships.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. However don’t hide too much, as it will impact your SEO.
Consider purchasing Facebook ads. Make your ad targeted to a certain gender or age. The number of ads will depend on your budget. There isn’t a huge contract either. The ad can be stopped at any time.
Make a Facebook group for your brand or business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can advertise the discounts you offer as well as any other information that will assist them. A Facebook page will allow you to get to better know and understand your customers.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Remember that the comments you leave on another page should be professional in nature. Post on other pages if you have relevant or interesting information to add. Spamming is something you should never do.
Ascertain that people are able to “Share” the content of your page on Facebook. People from your audience will tell others about any valuable information you have on your page. Facebook thrives on interacting and sharing with others. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.
Be sure that you’re making posts that have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
You should post relevant and useful information regularly on your business Facebook page. Do not post more than five times a day with updates. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Have a place on your page where people can sign up or subscribe. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Also, you can hold contests where you give away free things.
Maintain a constant relationship with your subscribers on Facebook. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. Form long-lasting relationships by updating your content often and making it easy to understand. Remember to reward loyal customers with deals and promotions.
Use the focus of your business as the basis for creating a group. You can communicate with customers and they can communicate with each other here. You can alert the masses to a special deal you are running or a new product you have coming out. This is great for you to get to know your customers.
If at all possible, consider all of your comments carefully, and craft responses to each one. Do not neglect the messages directly on your page or your inbox. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
You will not succeed if you do not regularly interact with your Facebook viewers. This is not to say that you should post multiple times per day, but regular updating is important. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Run a contest for the most likes your customers can get your page. Discounts or free prizes are a good incentive. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Always know exactly why you have a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Instead, define what you are you going to communicate with your customers. Or, is the point to help them communicate in your direction? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
You want your facebook page to look similar to your webpage. Keep the same color scheme on your page. It will make people think your page is related to the brand you represent. On the other hand, having two totally different pages can make customers confused.
Users should be encouraged to interact with the other fans as well as you. A post may generate a conversation that you should try to keep going. Post deletion or being too controlling may cause negativity to be directed at you. Only intervene if the thread could offend someone.
Get people interested in your business by creating contests through Facebook. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. After the close of the contest, post the name of the winner.
Your Facebook design should be a little similar to your main website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. It will help people relate your page to your brand. Doing anything else may simply confuse your customers.
Do you maintain an online store? Make sure it’s linked to the check-in functions that Facebook offers. Allow users to update their status when they check in at your place of business. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.
See if you can get customers to review your business on your Facebook page. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.
Don’t stray far from the topic at hand when you post to your brand’s Facebook page. The fluctuation of interest rates, for example, is an appropriate topic for a business concerned with selling homes. Posting links to videos of Gagnam Style parodies is not.
A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. This allows you to share information to subscribers who are on the computer. Test drive different scheduling tools until you are able to find a tool that has what you need.
You should now be much more knowledgeable on how to utilize Facebook marketing for your business. When you use these tips, you will see that it’s much easier than you believed and will work better than you realized. You are going to be pleasantly surprised at the successful results.
Your posts should contain a variety of content while staying on one subject. It’s important to stick to content related to your brand, but don’t become a one-trick pony! Find different types of content that will keep your fans engaged. Encourage them to submit pictures for a display, or raise questions they can interact with.