Success is not a given when using Facebook as a marketing tool. All companies have specific audiences they need to target, with distinct preferences and interests. Knowing about marketing on Facebook is the only way to do it right, so read on.
Talk with your fans often to get their feedback on your products. You should be taking note when people make posts on your Facebook page. Other businesses that are successful have gained great marketing ideas from their audience. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Having a contest is a good way to glean fans. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Be sure to link all content published online back to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Link all of your published content to your Facebook. If your site has a blog, include a summary and post links via Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
See if Facebook advertisements are a good fit. While your updates are certainly helpful, they can generally only get you so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive, and can make a big difference.
Never let spam overrun your page. Employ filters that can keep tabs on your page even if you’re not logged in. Page administrators can add keywords into the tool that will help keep things filtered.
Facebook Offers give you a way to promote yourself. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
Offer an exclusive deal to those that “like” your page. People pay attention to a page with a high number of likes. Try offering something exclusive and free to people for “liking” your page. It could be something everyone gets or even a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
The key to successful marketing with Facebook is having a strong base of fans. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that number, your conversion rates will soar.
Try to add value and relevancy to each of your Facebook posts. Think about how your fans can truly benefit from reading or viewing your posts. Don’t do a hard sell though.
Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans. If you want your Facebook marketing to pack more power, then make your audience feel respected. This leads to engagement of your customers who can then spread the word to others.
Ask for fan input. Those that offer suggestions will feel important and a part of your team. You can tap into this by having your community help you with some decisions. As an example, a blogger could have readers vote on a topic they’d like to hear about.
Give your audience a spot on where they can sign up to your Facebook page. This will keep the interest of your audience for a longer period of time. You can hold a contest or a spot for them to put their information in.
Ascertain that people are able to “Share” the content of your page on Facebook. You will want to share information with as many people as possible. Sharing and interacting with others is the center of Facebook. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Avoid sending updates that aren’t related to you or your business. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Try using your personal account to share personal project updates.
Make sure you try your best to give your brand a personality. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. While you do want to convey your brand personality, you must keep everything professional.
Try to put some personality in your brand. If you are boring they will thing your product is too. Show some personality, but try to make sure you are always professional.
It is essential that you work on keeping followers updated via Facebook. Posting once daily is generally sufficient. Your posts should contain valuable information that is targeted to your customer base.
Encourage interaction as much as possible. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Don’t delete their post or you might insult them. You should just intervene in the event that things start getting offensive.
Run a contest every now and then to see who can get the most likes for your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. Contests are a great way to attract new followers and win new customers for your products and services.
See if your subscribers are willing to share the content you share with the people they know. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
The design on your Facebook page and your website should be similar. If your website is grass green, make your Facebook page the same color. It helps people relate your brand to your page. A complete difference is only going to seem confusing to your customers.
Be creative with your posts but stay on track. It’s important to stick to content related to your brand, but don’t become a one-trick pony! Frame your product or business in different contexts. You can post photos, ask them questions and much more.
With your new base of knowledge, you should now be ready to begin. Develop a comprehensive campaign to reach out to your audience and boost your sales. Begin right away, and you should see results in no time.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. A winner will be chosen at the end of the contest.