Are you an online marketing maven? Did you know that Facebook is a great place to do that? Have you not really delved into social media that much? No matter if you’re already using Facebook or not, the tips here are going to help.
Contests can be used to your advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Contests can be used to your advantage. Offer prizes or discounts to your users when they like your page. Always actually send the prize or you’ll ruin your reputation.
Facebook needs to be thought of as a place to share with people. It isn’t just informal chit-chat, it can be a large content format. Realize this. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You can promote it outside your fan base if you feel it is a great offer.
Be sure to link all content published online back to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Be careful about posting about your own business away from your personal pages. When posting on other’s Facebook pages, it can get you significant attention. But, be sure it is positive attention. Post to other Facebook pages when you have something worthwhile to say. Spamming other peoples sites can have negative consequences on your own site over time.
You need to have a unique Facebook page if you use it for marketing purposes. You can do this by making your page colorful or adding lots of photos to it. Pages with images are more attractive to your Facebook fans than just plain text.
Choose updates wisely. Updates with valuable content will prevent your subscribers from drifting away.. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Never let spam overrun your page. You can put filters in place that will help you to keep things on track when you are away. Anyone with administrator privileges to your page has access to these filters.
You can offer prizes for Facebook “likes”. The more likes you have, the more attention your page will get. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes prize or something offered to everyone. Making it lucrative can work well for you.
In order to make the most of your marketing efforts, build a fan base that is solid. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that number, conversion rates skyrocket.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. This is because customers are random so they likely will not follow daily posts. Instead, pay for Facebook ads that target customers for you.
Be selective when it comes to posting updates. Subscribers will get bored if your updates contain no value. Give them information they want, like how-tos or humorous posts. Facebook Insights can show you what successful updates look like.
Give your audience spots to sign up on the Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Ensure there are easy to find areas in your Facebook page so followers can sign up. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
You can covert visitors into followers by hiding content from people that aren’t fans. You will get more fans this way because they will want to see the hidden information. Only hide a little of your content, or you can risk ruining your SEO efforts.
These tips have just given you an advantage over your competitors. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Use this advice to improve your marketing campaign today.
Respond to the questions and comments on your Facebook page. This refers to comments left on the page and those you receive in your inbox. Your efforts will be rewarded when your users see the personal touches on your page.