Most of your family probably has a Facebook page. Maybe even your grandparents use Facebook. You need to determine if your customer base uses Facebook. If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Facebook marketing involves making sure your page is memorable to users. This can be done by using colors and photographic elements. People on Facebook often like these types of pages instead of plain pages.
Make sure you talk to your fans regularly in order to find out what they want from your business. You should be taking note when people make posts on your Facebook page. Many successful businesses have gotten several marketing ideas from the public. Don’t ignore your fans.
Avoid allowing spam to take over your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. You will be able to set up a list of keywords that will be filtered off of your page.
Never let a Facebook page get overridden by spam. You can monitor your page with certain tools, even when you are not online. Your administrators can update the filters as new spam is added to your page.
Facebook can help you share different products with potential clients. It’s for more than sharing photos and playing games. Treat Facebook in that way. Create great content and share interesting information. You’ll soon see that you can get tons of web traffic from Facebook.
Use custom tabs to make your page stand out. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. If you have a current promotion, make a special tab for that.
Answer all questions and comments sent to you via Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. If applicable, send a link to a pertinent article on your site.
Offer something that is unique when someone “Likes” your Facebook page. Likes are something that can make your Facebook page popular. Try to give a way free items if they are going to ‘like’ your Facebook page. You can also enter them into a contest if they like your page. If they know they can get something they want, they will like it without hesitation.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For instance, use a custom tab for any contests you might run.
Be sure that all of your posts have useful information. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Don’t forget about your existing audience. There are people that just want likes and then they forget about existing fans. For a great marketing campaign, you should respect and appreciate your followers. That leads to real engagement in your brand, so don’t forget about these champions of yours!
You can covert visitors into followers by hiding content from people that aren’t fans. You will get more fans this way because they will want to see the hidden information. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Buy a Facebook ad. You can alter your ad to your customer base to maximize profit. You can control the budget, and the amount of effort put into it is completely up to you. A long-term commitment need not be made. You can take the ad off whenever you want to.
Develop a group intended just for the business. This will group together all of your potential customers. Let groups know about your special discounts and other useful information. This is a perfect chance for you to connect with your customers.
Try offering exclusives when people “like” your page. New likes have the opportunity to draw a lot of attention to your page. Think about giving folks something unique and free if they give your page a “like.” You could give away a free sample or even a chance in a sweepstakes. If you provide the chance to get something valuable, they will not hesitate to click the button.
It is important to get input from your fans. They’ll love to feel so important. This is a great way to help build a community within your brand. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Make sure to answer every question or comment left on the wall. If someone takes the time to contact you, it is important that you talk to them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Become an authority in your field. Use all the resources at your disposal. Look for any chances to comment or answer questions about topics you are familiar with. This will expose your brand to a lot of new people.
You must always focus on the aspect of why you have your Facebook page. You also do not need to restrict yourself to a single one. Did you create your page as a way to engage customers? Or are you using it to have other speak with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
Allowing people to comment on your page is an absolute necessity. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Always post high quality photos on your Facebook page. You want the photos to reflect the professional nature of your business. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Be aware of what the purpose is of having a Facebook page. Don’t create one just to say you have it. Is your goal to communicate with your customer? Or, do you want them to have a forum with which to contact you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Respond to any comments you get. The same goes for messages you get in your inbox. This takes lots of effort and work from you, but the users will appreciate the personal touch.
You probably have a personal Facebook page so you’re able to think like a customer already because you’ve been marketed to on it in the past. Simply use the advice in this piece combined with your existing skills to develop a truly impressive campaign. If you put forth a lot of effort, you’ll see your profit increase.
You want you posts to be focused, but also with some variety. Stay with content that correlates with your brand, but do not just stick to one thing. Find different ways to engage your followers with your content. You could solicit and post pictures or ask for opinions.