For a lot of people Facebook is just a place where you can kill some time. It can be a great way to use your time if it’s used for marketing purposes. Since there is a lot of traffic on Facebook, it is a great platform for a marketing campaign. Here you’ll get many tips to help you get started.Consider Facebook as a good way to share your content. It isn’t just informal chit-chat, it can be a large content format. Use it in this way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will realize that Facebook will help drive high traffic!Communicate with fans on a regular basis. If a person takes time to post on your page, make a note of what they said. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ever ignore your fans as they have a good idea as to what they are looking for.Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. This will encourage people to come to your page.Having a contest is a good way to glean fans. You could throw a photo contest, for instance, with customers using your product in unusual ways. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.Facebook lets you share content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it as a marketing medium. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will see that Facebook brings you a great deal of traffic!Consider buying some Facebook ads. The ad can be targeted to users of a certain gender or age. You can work within a certain budget, doing as little or as much as you desire. A long-term commitment need not be made. You are able to discontinue your ad at any time.Use the custom tabs to maximize your Facebook marketing efficiency. These allow for increased organization, making your page very user friendly. If you have a current promotion, make a special tab for that.Consider when it’s best to post on pages outside of your brand’s official pages. You can get some attention by posting on other pages. But really consider whether it’s the type of attention that’s best, overall. If you feel like you have worthwhile things to say, you should post on other pages. You don’t ever want to be guilty of spamming.Have a giveaway. Give something away a winner picked from you followers. Don’t give away anything expensive; just make it something that your fans will want.Giveaways are very helpful in marketing. Give something away a winner picked from you followers. This doesn’t cost much and has the potential to build a significant following for your brand.Respond to any comments in your inbox or on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.Make sure that a group is established for your business. Your group can be a place where you and your customers interact with each other. Inform your subscribers about the new products or discounts you are offering. Another benefit of the group is finding out all about your customers feelings and needs.Your want to post content with value. Your followers must be able to benefit form every single post that you make. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.Don’t underestimate the resources necessary for a successful Facebook campaign. Marketing on Facebook takes a major effort, but it can lead to great success. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Give your Facebook marketing serious effort and resources to get serious results out of it.Ensure there are easy to find areas in your Facebook page so followers can sign up. You can provide incentives for people to do so, which will make communication easier going forward. Consider holding a contest or sweepstakes.Be sure that your Facebook page allows sharing of content. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. Interaction between equal users is really what Facebook is all about. If you put in the effort, you’ll find your content is shared throughout Facebook.
Do not assume that Facebook is your best option for social media marketing. Although many people use Facebook, make sure that your target audience uses the site as well. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.Be sure that you’re trying hard to put a personality behind your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Show off a bit, but stay professional.Don’t post updates that are dull and boring. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. If you are going to put up personal things, do it on your personal page.If someone comments on your page, reply to it. This means to respond to inbox messages and those left on the main page. This can eat up a lot of time, but the user engagement you get as a result is worth it.Make sure people can “Share” content on your Facebook page. If your page has valuable information, some of your audience may tell others they know about it. Facebook is all about sharing and interacting with other people. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.Try encouraging user interaction with others fans and with you. This will help keep the conversation going about your products and services. Deleting the post or keeping people on topic might offend certain people. The only time it’s a good idea to take action is when people start to say offensive things.The design of your Facebook page should be similar to your website’s design. You should match your webpage colors to those on the wall of your facebook site. You will help people feel like they know your brand and products. Your customers will not know what is going on if it is not at least similar.Ask page followers to post reviews of your company on your Facebook page. This will show the quality of your product and give you an idea of whether or not changes need to be made. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.Create a variety of posts that are relevant to your company. Brand-related content is great, but can get tedious. Finding new ways of engaging with your customers is critical to keep their interest. Encourage them to submit pictures for a display, or raise questions they can interact with.Do not stick to one topic when posting on Facebook; but stay relevant. Post content that is related to your product, but do not be boring about it. Find various ways to get your fans engaged. You can try posting a photo to incite conversation, or you can create a posting that has a question that needs to be answered.Respond to all of the negative comments that you get on your site. Ignoring complaints will give a negative image of your brand. If you handle them the right way, people will admire it and be more likely to work with you in the future.You need to remember that just because there are a lot of people that like your page does not mean you will win. Tailor your message to reach those followers who have a greater probability of buying your product or will give word-of-mouth referrals. The key barometer of your campaign’s success is that all-important conversion rate.Learn all you can about Facebook and figure out how things work on it. Your results will be more powerful when you take the time to learn and understand how the features work. Go to Facebook’s help pages to discover things that not everyone is aware of. This will pay benefits in the long run.If you run a Facebook store, take advantage of the useful check-in function. Give your customers the possibility to update their Facebook status by checking in your store. Their friends will be able to see where they checked in and may want to take a look at your store.If you’re not able to make time to update your Facebook page, consider hiring someone else to do it. To succeed, you have to stay up-to-date with your page. For many marketers, providing daily updates is too much of a challenge. You will have to pay more to hire someone to manage your page, but doing so is often worthwhile.If there’s no time in your life for Facebook marketing, look to tap an employee to help. A successful page requires constant attention, and you may not be in a position to provide it. Posting one time a day is hard for some people. It may be worth it to you to pay someone else to do it.Most people use Facebook to play Farmville or share LOLcats, but that doesn’t mean you can’t use it for something more lucrative. With your new understanding of the material above, Facebook should become your best marketing weapon. If you take advantage of the things you’ve learned, you’ll be able to do incredible things.If you’re not immediately successful, don’t get discouraged about using Facebook as your marketing strategy. The impact of marketing requires time and a process, and Facebook is no different. Allow time for people to find you and start ordering from you.