If your business isn’t making the money you would like it to make, maybe it’s time for a fresh marketing blitz, and Facebook is a great venue for that. Using Facebook to market your company can get you on the right track. The following article can help shape your marketing strategy on Facebook.
Reply to people when they post on your page. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Consider holding online contests as a means of your Facebook marketing plan. Provide people with prizes and discounts for liking your page. Always award the prize though; you don’t want to be viewed as dishonest.
Host a giveaway to generate attention. Give away a desirable product to get people excited. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Link all of your content to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Give Facebook ads a try. Regular posting, while valuable and beneficial, only goes so far. Purchasing Facebook ads will help you reach your goals. The cost is negligible compared to the potential gains.
Make sure your Facebook page isn’t being inundated with spam. Sites that are riddled with spam can end up turning potential customers off. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Don’t let spammers overtake your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any administrator can type in keywords using this tool that will automatically filter it out.
Consider Facebook as one way to share information. It’s for more than sharing photos and playing games. Treat Facebook seriously to improve your profits. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see that Facebook brings you a great deal of traffic!
Would a group better suit your needs than a page would? Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Facebook Offers is a great tool for running contests or giving away free products through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. A good offer will appeal to potential customers as well.
Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans. If you want to do well with Facebook marketing you are going to have to respect your audience. This leads to engagement of your customers who can then spread the word to others.
Custom tabs can help you get more accomplished on your Facebook page. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. Use tabs to organize the different contests that you hold.
Know when you ought to make posts about the business outside of a personal Facebook page. You can gain attention from others’ Facebook pages. However, it needs to be the type of attention you need. If you feel like you have worthwhile things to say, you should post on other pages. Don’t spam other pages.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
See if you can post things to your Facebook page that allow people to sign up for offers from you. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Contents and giveaways are a great idea.
Your job as a marketer is to steer your business in the right direction. Make use of Facebook marketing for your campaign, and you will be surprised at the results you will achieve. The advice you’ve read should give you a definite advantage.
When making a decision, ask your fans for input. This will encourage dialogue between customers. You can tap into this by having your community help you with some decisions. For example, if you blog, ask readers to suggest post topics.