Most of your family probably has a Facebook page. Your whole family, including Gram and Pap might be using Facebook! You need to determine if your customer base uses Facebook. If you feel confident they are, then marketing on Facebook could be a good choice for your business.
The best way to engage your followers is to reply to what they write on your wall or about your company. You should monitor your wall regularly and also any related @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.
You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or special deals to those who like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
One method for generating interest in your business is by having a giveaway. Encourage your visitors to join your page in order to be eligible for some free products. Put the list of winners on your wall, and keep doing this every time you have a contest.
Increase customer engagement by commenting on the things they post on your Facebook wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply right away, particularly if the posting included a complaint or customer service request.
Be certain that your online content is linked from the Facebook page of your business. If you publish a blog, configure Facebook to automatically include a link and summary of your post. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Link all of your content to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. You could also use a group and a page to get maximum benefits from Facebook marketing.
Use Facebook to connect with your customers. It isn’t just informal chit-chat, it can be a large content format. It should be thought of in this way. Compose actual blog postings and make sure your posts are promoted via other channels as well. It brings plenty of traffic for your business.
When marketing through Facebook, the goal is to increase your sales. Setting monthly goals will help you do this. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If your business hasn’t improved, you might want to change your strategy up.
Facebook Offers give you a way to promote yourself. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
Hiding content from non-fans is a great way to turn visitors into followers. People will want to get to that information, so they will click Like. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
You probably use Facebook and have a pretty good idea about what a customer wants. Use these tips to do a campaign that will blow the socks off your customers. The amount of profit you make is directly related to the amount of effort you make.
Don’t post updates that are dull and boring. Only talk about stuff that will interest your target audience. Try using your personal account to share personal project updates.