The best day to post coupons is on a Sunday. You have to use a quote if you want to engage people; that’s what common wisdom says. Of course, these are just myths. How can you get solid information? Keep reading and you will find out how to separate myth from fact when it comes to Facebook marketing.Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Make sure to respond to both positive and negative feedback.You can quickly expand your viewers on Facebook by holding a competition. Provide discounts and prizes to those who give your page a “like.” Always actually send the prize or you’ll ruin your reputation.Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.Always use a professional tone when posting on your business’s Facebook page. Social media has to be taken in a serious manner to make profits. If you stay professional, people will always view you that way.When marketing through Facebook, you’ve got to make your page stand out from the competition. Adding great photos and unique color combinations really helps. You can attract more followers with an attractive page.Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. You should encourage your customers to join by offering a few free products to some of your subscribers. Put the list of winners on your wall, and keep doing this every time you have a contest.Avoid letting your Facebook page overwhelmed with spam. Sites that are riddled with spam can end up turning potential customers off. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.Facebook is primarily a means of sharing content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Use it in this way. Write blog posts and then promote them using your Facebook page. Facebook can bring you lots of traffic.Sometimes you’ll need to post on Facebook pages that are not your own. This can really help you to gain exposure. Make sure it is the good kind. Only post things that are worthy of posting. Avoid spamming because this will just annoy people.Make sure to respond to all comments and inquiries sent to your Facebook page. Thank people that answer questions for you or provide other valuable information. Share links to your business’s site or Facebook page if you have the information they need.Try holding a giveaway to boost interest in your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. The cost is low and the returns are high.
Use custom tabs to make your Facebook page more efficient. This organizes your information and keeps your site professional. For instance, when you have a contest going on, make a tab for just content info.Take the time to reply to comments or posts on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.Give your audience a spot on where they can sign up to your Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Use contests or freebies to entice them to give you their contact information.You need to know when you should post about your products on your page. By doing this, you’ll be able to gain the attention of people who may not know about your page. Remember that the comments you leave on another page should be professional in nature. Only post on another person’s profile page if you’re sharing something valuable. Don’t resort to spam.A group is a great idea for a company. You can communicate with customers and they can communicate with each other here. You can alert the masses to a special deal you are running or a new product you have coming out. You’ll build a personal relationship with your fans this way.Take the time to reply to comments or posts on your wall. When someone shows interest in your business, take time out to speak with them, Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.Look for opportunities to become a leader. Facebook lets you prove yourself to be a leader within your niche. Seize all the opportunities available for commenting and answering questions that are related to your expertise. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.Of course, you want your Facebook marketing efforts to pay off. That means you need to set goals based on sales increases. Getting people to become a fan is a good thing, but ultimately, you want sales. Try switching your strategy if you’re not seeing an uptick in business.Using Facebook as an effective marketing tool requires an investment of time and effort on your part. Regularly update your page, at least once a day. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.You now know the truths about Facebook marketing, so use them to your advantage. They will make for better strategies. Use the tips to create the perfect marketing strategies.Make sure any photos you post on Facebook are professional. This gives people a professional impression of your business. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.