Facebook is the most popular social media site in the U.S. It is great for communicating with friends and customers. Facebook provides several paid marketing channels, but you can also take advantage of business marketing strategies that do not cost a thing. The following information is about Facebook marketing.
Talk with your fans often to get their feedback on your products. Pay attention to what people are posting on your page. Many successful businesses have gotten several marketing ideas from the public. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide discounts and prizes to those who give your page a “like.” Make sure you really do award the prize so you will be viewed as an honest businessperson.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
When using Facebook to market your business, always remember to post in a professional manner. Although social media presents a casual platform, you and your business must always be presented professionally. If you keep it professional, you will gain the respect and trust of your clientele.
Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Give Facebook advertisements a try. Regular posting, while valuable and beneficial, only goes so far. To extend your reach, use ads to reach outside your normal followers. These aren’t expensive, and they can really make a difference.
Consider Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To attain more reach into your market, you should try purchasing Facebook ads. These will add to the traffic that your product brings.
Consider Facebook as one way to share information. It is not just a place for chatting, but a great place to share content too. Realize this. Write blog posts and then promote them using your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Facebook Offers is a great tool for running contests or giving away free products through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. You may find yourself with new followers if its a great offer.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
You need a good fan base when you are using Facebook as a marketing strategy. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You don’t need to spend much money until you’ve gleaned 5K fans or so. If you have that may fans, you can see some real success.
Treat your old customers well. Many people concentrate on getting new fans but forget the patrons they have already. A respected audience is a happy audience. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting on Facebook pages that are not your own can get you a lot of attention. Remember that the comments you leave on another page should be professional in nature. Only post when you have valuable information to share. Don’t ever spam!
You should think about the opportunities on Facebook with direct advertising. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can also work within a budget and do as much or as little as you would like. Additionally, you don’t have to make a long-term commitment. Your ad can be stopped any time.
Make sure people can “Share” content on your Facebook page. The more valuable your content, the more likely people are to read it. Facebook is a network that is built for interaction and sharing. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
When a follower asks you a question on your wall or makes a comment, always respond. If people take time to make contact, you should dedicate some of your time to respond. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Be sure that you’re trying hard to put a personality behind your brand. If people find your information to be bland, they will think that about your business. Show off a bit, but stay professional.
Try to add value and relevancy to each of your Facebook posts. Your followers should learn something from what you post or they should be entertained in some way. Refrain from promoting your brand too much, as this can get frustrating.
You should post relevant and useful information regularly on your business Facebook page. No, you don’t need to post five times every day, but you should post consistently and often. Your posts should contain valuable information that is targeted to your customer base.
Give your followers something to sign up for. If you give them a free product or coupon for liking your page, they will be more interested. You could have a contest, or just give away a freebie.
Encourage your followers to interact with your brand and others on your page. A post may generate a conversation that you should try to keep going. Removing posts may infuriate some people. The only time it’s a good idea to take action is when people start to say offensive things.
Don’t think that Facebook is the only place that people go for social media purposes. This network has lots of fans, but certain age categories and other demographics like others better. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
The design of your Facebook page should be similar to your website’s design. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. This will help people make the connection between your page and your brand. If you make it totally different, this may cause your loyal customers to be confused.
You don’t want to be sharing updates that are not actually related to your own content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.
Now, you’re equipped with useful Facebook marketing tips. Since Facebook doesn’t cost anything to use, you have nothing to lose if you want to test out what was learned above. Be sure you start right away. You can be sure your competition is already on Facebook. But, they may also see this piece, so get moving today!
Build your brand’s personality. This will give you credibility and a sense of individuality. Have a little fun, but don’t offend anyone.