Does reaching millions of people with a marketing campaign sound exciting? Were you aware that Facebook could help make that happen? There are many people on Facebook and if you know what to do, they can be your fans.
Creating a contest for your Facebook page is something that you can have some success with. Offer free products or discounts to subscribers when they join. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Talk with fans regularly to see what they want. Take everything that is posted into consideration. There are a lot of popular businesses that get marketing tips from their fans. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
You must have an attention-getting page so that your page is set apart from the rest. You can do so by giving your page an attractive and eye-catching design. These types of pages certainly do attract more attention.
Contests are a good way to market and get new followers on Facebook. Provide fans with coupons or even a product when they share or Like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
When you market your business on Facebook, post professionally. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Folks will have more respect for what you do if your tone stays professional.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You need to monitor your wall, and any direct messages you receive. Pay special attention to posts that express a complaint or a request for customer service.
Host a giveaway to increase interest to your Facebook page. This can be done if someone likes your page. It will only cost you a small amount of money to garner a lot of attention and new followers.
Any content published online should be linked to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. Also, use your Twitter page to link up to Facebook.
Be very carefully about the updates you post. You can very quickly alienate your audience with poor content. Your updates should be educational, helpful or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Invest in targeted Facebook ads instead.
Consider Facebook ads. Regular posting, while valuable and beneficial, only goes so far. When you want reach, Facebook ads are better. They cost very little and can have a big impact.
Provide sign-up forms on your page. Give away something to provide incentive for folks to do so. Consider holding a contest or sweepstakes.
Avoid allowing spam to take over your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Ascertain that people are able to “Share” the content of your page on Facebook. You will want to share information with as many people as possible. Facebook depends on people who interact and share with others. The harder you work to provide great information, the more likely it is to be shared far and wide.
You could create a group rather than a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page to give updates and allow users to share content.
Do what you can to add a personality to your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Always stay professional though, to keep people feeling secure in your brand.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
It’s very important that you inform your target audience through Facebook. No, you don’t need to post five times every day, but you should post consistently and often. Your updates should provide valuable, fresh content that your customers are interested in.
If you receive a “like” from someone, give them a special offer. These “likes” can bring new attention to the Facebook page. It is appealing to users to get a free gift when they give a page a like. It could be a sweepstakes or something that every person gets. If you offer something they want, they will likely click the button.
Nurture your relationship with followers on your company’s page. This is as important on Facebook as it is in your home life. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Remember to offer incentives and rewards to your loyal customers.
When marketing through Facebook, the goal is to increase your sales. You should set monthly goals to reach in sales. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. Monitor your progress and tweak your strategies when you find they are not effective.
There are many schemes to avoid when using a site like Facebook. It’s easy to find examples of each. Many people know to look for good techniques, but they usually don’t want to find out more about bad ones. You also need to learn what you should not do.
Put all of your resources in your marketing campaign on Facebook. Marketing on Facebook takes real effort, but it can be a big deal. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Give your Facebook marketing serious effort and resources to get serious results out of it.
For anyone with a retail location, utilizing the “check-in” option on Facebook is a great idea. This function allows your customers to make status updates through your store check in. You can reach your subscribers’ friends because they will notice where they checked in.
Realize why you’re using a Facebook page. From a business standpoint, you should always be actively promoting yourself and your products on your page. Do you use your page to stay in touch with customers? Or, do you want them to have a forum with which to contact you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
You may find it necessary to hire someone to manage your Facebook campaign. To succeed, you have to stay up-to-date with your page. Getting into a one-a-day posting habit can be rough for many. It may be worth it to you to pay someone else to do it.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. You can offer discounts or a nice prize once your goal of likes is met. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Know your audience. If you are posting content that is not relevant to the demographic that your products were intended for, how do you expect to increase your number of sales.
Be sparing in your use of Facebook’s Update ability. This lets you send messages straight to all your followers. Use it only for news and events that are important, such as emergencies. If you message people too often, they may steer clear of your site.
You can build an enviable friends list while doing sales promotions on Facebook. You can use the offer of coupons to new friends or promotions to those who have been with you for a long time. You’re not going to keep gaining friends if you stop the new user promotions.
Post on a variety of topics, but all within your niche. Yes, it’s important to write content that’s brand related, but you don’t want every post to seem the same. Find different types of content that will keep your fans engaged. Encourage them to submit pictures for a display, or raise questions they can interact with.
Stay current with new features on Facebook. If your subscribers are likely to start using the new features as they become available, it is important to keep your campaign up to date. Test these features as they come out to determine their value.
Check in through Facebook if you happen to have a store. Let your customers update Facebook statuses by using your store as a check in point. This is a fantastic way for people to share with others where your store is and how they can get to it if they wish to check it out.
Facebook contests aren’t only a way to get new people involved with your page, they can be used to engage fans you already have. New fans who join thanks to a contest probably won’t be engaged with your page. They only want to win. Instead, you should see it as a form of rewarding people that are loyal to you.
Facebook is a wonderful marketing tool for businesses. The many people connected to Facebook now have the opportunity to see what your business offers. Make the most of the information that has been provided to you here and be more successful, while still having fun at the same time. There are no limits as far as marketing with Facebook is concerned.
Think about soliciting submissions from fans and others that can be used on the site as a means to promote the company. For example, see if you can get your fans to use your product and take a picture of it to show others how much people enjoy your products. Testimonials or personal stories make your page seem more personal, too.